Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion. HubSpot has published an article explaining guided selling and five best software tools. Doug Bonderud says, “Guided selling is similar to solution selling, in that it uses collected sales and customer data to offer recommendations about products or services that meet consumer needs. In practice, this approach leverages AI-driven data analytics tools capable of combining current market... [...]