IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking. John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard. 1. Customer acquisition cost What it is: First and foremost, you need to know how much you spend acquiring new customers. To do so, add up everything you spend annually on marketing, including staff salaries, as well as the cost of pay-per-click advertising, marketing agency... [...]