We are entering a new year tomorrow. To grow our business further and achieve new targets, it is important to learn how things are expected to change. Social Media Today contributor Andrew Hutchinson has shared 20 predictions about social media marketing in 2020. Hutchinson says, “Here are my 20 predictions for the new year in the social media marketing world, starting with… Facebook Facebook has just been through probably the most tumultuous 12 months in the company’s short history. Still working to address concerns raised by the Cambridge Analytica scandal as... [...]

By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Thursday, January 16, 2020 at 2.00 pm ET. MarketingProfs team says, “The age-old questions still persist: how do you ensure the members of your sales team have the right content when they need it? And that marketing has the insights they need to create... [...]

Artificial Intelligence (AI) is one of the most promising technologies in Business-2-Business (B2B) marketing. AI enables marketers to take personalization to the next level and achieve their conversion goals. Digital Marketing Depot is hosting a webinar on ‘2020 Outlook for AI in B2B Marketing’ on Thursday, January 09, 2020 at 1.00 pm EST. DMD team says, “Join Jessie Johnson, Research Director at Forrester/SiriusDecisions, and Gil Allouche, CEO of Metadata.io, as they discuss the increasing use of AI in marketing. You’ll hear about the practical applications of AI in... [...]

When it comes to providing better user experience to your visitors, the website speed turns out to be a critical element. Your site’s higher bounce rate could be due to its slow speed. MOZ contributor Tom Anthony has shared four ideas to help you improve your site speed. Anthony says, “Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference. A different angle on image optimization Consider optimized SVGs over PNGs I... [...]

While setting up WordPress you need to be careful about its SEO settings for maximum optimization. Proper optimization strategies can help you to grow your WordPress site which results into overall business growth. Dixon Jones has published an article highlighting SEO traps you need to avoid while setting up your WordPress site. Jones says, “The performance of your website or WordPress blog may not be the SEO weapon you think it is if you use it with only half an eye on the search engines. Out of the box, WordPress is great, but what tends to happen is that people start to use... [...]

Facebook’s Business Manager tool helps you to organize and manage your business. With Business Manager you can manage company’s pages, ad accounts, catalogs and pixels in one place. Social Media Examiner team has published a new video ‘How to Set Up Facebook Business Manager and Mistakes to Avoid’ featuring Dennis Yu. SME team says, “Do you need to set up Facebook Business Manager? Worried you’ll make a mistake? Facebook Ads expert Dennis Yu shows you, step by step, how to set up and use Facebook Business Manager. You’ll learn how to manage... [...]

Practical Ecommerce contributor Kerry Murdock has shared the most popular posts of the year. Murdock says, “We’ve published roughly 500 articles in 2019. What follows is our annual list of the 25 most popular based on the number of page views. Articles related to search engine optimization remain, collectively, the most read. Other leading topics include Google Ads, social media, content marketing, analytics and data, Amazon, and platform and infrastructure issues. It’s worth noting that many of our articles identify early trends or practices that eventually gain wider traction.... [...]

Effective communication empowers you to build stronger relationship with your customers and win them. You can get more sales done with tactics like storytelling. Impact contributor Zach Basner has published a new podcast episode ‘Storytelling and brain science in sales & marketing videos’ to help you improve your sales and marketing. Basner says, “When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. Oftentimes, if we were to define how we want our... [...]

One of the most important element in running a successful business is the trust of your customers. Unless you win their hearts, you can’t keep them for longer. Jeff Bullas has shared five trust indicators necessary to prosper your business. Bullas says, “What trust indicators should you be making time to include? We’re going to take a look at 5 particular trust indicators that every online business needs today. Let’s get started: #1. Social proof We take cues from our peers when making everyday decisions, and business matters aren’t exceptional in this regard.... [...]

Sharing stories is one of the best ways to connect with your customers. Great stories along with effective storytelling skills can help you to influence more people online. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Stories That Stick: How Marketers Can Win With Story’ featuring Kindra Hall. Stelzner says, “Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is... [...]