You must have heard different viewpoints on improving conversion rate optimization (CRO). Since it is one of the priorities on our list, we tend to hear everyone in a hope to get the right advice.Many a times such advice may bring us wrong ideas which can harm the whole process.Marketing Land contributor Ayat Shukairy has shared twelve misconceptions that prevail about the conversion rate optimization process.Shukairy says, “A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little.A lot of the advice... [...]

The Digital Marketing Depot team has published ”The Ultimate Guide to Marketing Automation Terminology’.The DMD team says, “If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon.This marketing automation guide from SharpSpring covers:Marketing automation features and their usesCommonly used industry termsEssential marketing automation metricsSpecific terminology for marketing agencies”.The Ultimate Guide to Marketing Automation TerminologyDigital Marketing Depot [...]

Cindy Donovan and her team have just released new traffic software for getting penny clicks: PixlyPro.PixlyPro is a link shortener with built-in integration to six social media platforms (Facebook, Twitter, Pinterest, Google Ads, LinkedIn and Quora).It also has built-in “call to action” (CTA) software that enables you to use any URL and have your call to action associated with it. Users who click on your link are then “pixelized” and so you can retarget them.Because of this powerful retargeting capability, you can take advantage of traffic to any website and use its traffic as... [...]

Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on  Thursday, September 06, 2018 at 1.00 pm EDT.The DMD team says, “In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified... [...]

The Entrepreneur magazine team has shared a video featuring Erik Huberman on ‘How This One Audience Behavior Dramatically Affects Your Digital Marketing’.Entrepreneur team says, “In this video, Entrepreneur Network partner Business Rockstars talks with Erik Huberman about the new online behaviors of customers, including increased response to marketing in the right context. Facebook advertising has been particular useful since it captures an audience who is engaged in a relatively uninteresting activity (scrolling mindlessly through a feed) and therefore can more easily catch... [...]

Personalization is the key to achieving success in email marketing. It puts you in close contact with the subscribers and improves the chances of conversion.Econsultancy’s Mike Austin has shared an useful article highlighting the ways to improve your email personalization efforts.Austin says, “A good first step to become more targeted in your email marketing is analyzing your purchase and browsing data and placing customers into segments. Understanding those segments allows you to define how to personalize the experience based on interests, browsing behavior and purchase history.... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘SEO Negotiation: How to Ace the Business Side of SEO’.The MOZ team says, “SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice”.SEO Negotiation: How to Ace the Business... [...]

The Entrepreneur magazine team has shared a video featuring Erik Siu on ‘Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers’.Entrepreneur team says, “In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks.After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience.... [...]

When it comes to digital marketing, to succeed, businesses need to leverage all available content platforms. And email marketing is central to that effort because, unlike social media platforms where your message can be viewed fleetingly in the newsfeed, your email message gets delivered directly to your target audience’s inbox. As a result, if they respect you, they will likely respond because your message is front and center, not a passing news ghost floating by for a moment, soon to be replaced by some later news.The Sikich consulting firm discovered that 70% of marketers regard email marketing... [...]

Instagram Stories has added an altogether new dimension to the Instagram marketing domain. This feature helps you connect with the users and promote your brands – closely.HubSpot’s Caroline Forsey has shared some useful tips on how you can use Stickers to improve the performance of Instagram Stories.Forsey says, Forsey says, “With over 250 million people using Instagram Stories daily, it’s no surprise you want in on the action. But the sheer quantity of Stories can be overwhelming — how’s your business supposed to stand out?One of the easiest ways to add... [...]