In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this exclusive webinar, where we will delve into a two-pronged strategy of driving... [...]
Archive for the 'Customer Acquisition Strategies' Category
Customer acquisition is the process of bringing in new customers or convincing people to buy your products. It’s a central goal of many companies and is typically achieved when a customer purchases a product or subscribes to a service for the first time. MarTech contributor Eric Dates has published an article featuring four steps to turn a prospect into a loyal customer. He says, “In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Speaking as a Client Acquisition Strategy’ featuring Tyla Brimblecombe. The SME team says, “Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency’s reputation? Discover how one agency owner leverages speaking engagements to secure more high-value clients. This video covers the following: How to Shift From Agency Owner to Onstage Speaker Unique Skills Needed to Become a Speaker Advice for Becoming a Speaker and... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Acquisition Strategy: How to Grow Your Sales the Easy Way’ featuring Ravi Abuvala. The SME team says, “Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? Discover a marketing strategy for acquiring new customers.” Social Media Examiner [...]
This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful... [...]
With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager... [...]
Neil Patel has published a new video ‘The Easiest Way to Get Clients for Your Ad Agency’ to help marketers get more clients. He says, “The easiest way to get clients for your ad agency. It’s funny, everyone thinks it’s easy for me to close business. Even with a brand, it’s never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn’t have a brand or the experience. Yeah, I still got to where I am today because I was able to close deals early on, and I continually use that money to reinvest.” Neil... [...]
As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out: How to create a customer acquisition... [...]
The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022. The SEL team says, “Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products. You’ll learn: How... [...]
The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022. The SEL team says, “Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products. You’ll learn: How... [...]