Entrepreneur team has published a video featuring Gaurav Gill on ‘Brand Ambassadors v/s Influencers’.Komal Nathani says, “One of the biggest confusions with the brands today is which type of marketing they should go for – Influencer or Brand Ambassadors.While the influencer marketing has garnered likes of over 2 million brands, the traditional technique of having celebs, professional athletes on board as brand ambassadors is still prevalent in the market with high stakes.Entrepreneur India caught up with the three times Asia-Pacific Cup rally champion Gaurav Gill who spoke... [...]

Google Optimize offers a diverse range of experiment types designed to suit the needs of your business. The Optimize tests can also help you improve the performance of your AdWords account.Search Engine Land columnist Matt Lawson has talked about five Google Optimize tests you should set up in your accounts connect landing page tests to AdWords.Lawson says, “Currently, you can run tests on search network traffic which includes search partners, shopping campaigns and Dynamic Search Ads. And within those campaigns, you can set up experiments for the following in Google Optimize:Accounts.Campaigns.Ad... [...]

Constant improvement in your marketing tactics can result into enhanced results. The same applies to the email marketing form which has been the oldest marketing channel.Entrepreneur contributor Liviu Tanase has shared four tips to rightly communication with your customers using email marketing.Tanase says, “In marketing, email outperforms any other channel, with a reported $44 return on investment for every $1 spent. While it seems that tweet traffic and social media traction leave little room for other methods of communication, email is still the best and oftentimes preferred way for... [...]

Content marketing has become an integral part of today’s branding process. Through its various forms it helps you better justify your products and services.Entrepreneur contributor Baishali Mukherjee has shared some useful facts on the importance of right content for achieving brand success.Mukherjee says, “Tinder profiles without a bio (description) are less likely to get a match. Same goes for your start-up. Without proper branding your enterprise is very less likely to earn a name in the market. Branding is something you can’t ignore while you are planning to set up your own... [...]

In branding process colors play pivotal role. In a long duration, color becomes the identity of brand logo and brand itself.Econsultancy columnist Lizzy Hillier has shared seven brand examples to explain how right use of colors reinforces brand identity.Hillier says,”Research compiled by Colorcom suggests that consumers “make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.”Further research indicates that brand recognition can be increased by up to 80% by... [...]

User-generated content (UGC) is an asset for brands and marketers as it works as an authentic element to help them promote their products and services.The UGC has several benefits including improvement in brand engagement. Econsultancy’s Blake Cahill has highlighted the major benefits of using user-generated content for brand marketing with the helps of Starbucks example.Cahill says, “Unlike authentic influencers, creators of UGC aren’t contracted. They’re closer to fans of the brand than partners. By purposefully drawing on an individual’s use of social media, companies can... [...]

Providing site search facility is a great way to help your customers find out what they want, apart from what they are seeing on your landing page or blog.HubSpot’s Alex Girard has shared some useful strategies to increase your  on-site conversion with site search.Girard says, “According to WebInc, visitors who use site search are 216% more likely to convert into paying customers than regular visitors. This is because the behavior of someone using site search is largely different from someone just clicking around your navigation.This is especially true for ecommerce companies.... [...]

Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST.The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.For this AMA session, we will be exploring how you can leverage influencers to expand your reach online:Aligning your social media strategy to your overall business objectivesWhat are the trends, best practices, challenges and opportunities for social media... [...]

Content distribution is the key to achieving content marketing success. There exist several channels which can be used to spread your content and social stands at the number one position.Content Marketing Institute columnist Gavin Bell has shared four ways to using Facebook ads for distributing your content.Bell says, “Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day.How? Let’s dive in.1. Create relevant contentYou need to create content that’s valuable to the people you’re targeting. Ask yourself, who is this content... [...]

Content Marketing Institute is hosting a webinar on ‘Do More With Less. How To Maximize Your Video Content Budget’ on Wednesday, June 27 at 2.00 pm EDT.The CMI team says, “Marketing budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget, and there are simple things you could be doing right now to stretch whatever you’ve got.Join us June 27th to hear James Hamar, Brightcove Video Production Manager, dish out pro-tips to maximize your content budget with simple tweaks to your video production process,... [...]