AppInstitute has published the ‘Ultimate GDPR Guide for Marketers and Businesses’. There have been several misconceptions about the General Data Protection Regulation policy and this guide can help marketers understand it in depth.The guide author Nabeena Mali says, “The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being... [...]

Your content needs to be such that your visitors like to go through it whether it is an article, audio or a video. Several research point our mid-exit from the business websites and the solution could be developing better content that can capture the attention of people.Copyblogger expert Sonia Simone has shared three tips to help marketers create content that captures their customers interest.Simone says, “Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can get better.Here’s how.Step... [...]

MOZ columnist  Britney Muller has shared the first chapter from the ‘Beginner’s Guide to SEO’. The chapter covers the basics of Search Engine Optimization (SEO) amd its importance.Muller says, “Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter.In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’.The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]

Entrepreneur magazine has shared a list of seven content marketing books that can help marketers enhance their content marketing performance.In their opinion, these seven books are “great content marketing books”. Here are two that look interesting to us. You can see the whole list at their site.The first is a classic on the subject of persuasion. Its principles apply to all marketing, including content marketing.Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.The second is specifically for online marketers who create content that they hope will... [...]

The Nielson team has published a video interview of Imran Hirani, VP Client Consulting at Nielsen. Hirani shares some insights on making ads more rewarding.The Nielson team says, “With advertisers tasked with reaching and engaging with consumers across multiple platforms, it’s interesting to see many media buyers focus their media purchases on price rather than on how well it delivers to a desired audience. This is something that Imran Hirani, VP Client Consulting at Nielsen, has been following and spoke about with PhocusWire at a recent industry event. This shift, which he says has... [...]

An eMarketer study (B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement) has revealed that 87% of US B2B companies are going to use digital content marketing in 2018. According to eMarketer, creating quality content focused on the audience across all funnel stages is a major goal for B2Bs in 2018.The eMarketer team says, “The most successful content should be integrated across all B2B marketing, advertising and sales initiatives. B2B marketers shouldn’t think of content as a separate entity to bring an audience to. Rather, it should be woven through... [...]

It’s harder than ever before to turn visitors into sales. They’re getting jaded and becoming blind to your banners, popups, and call to actions. Your ads need to get the attention of people whose attention is being pulled in a dozen directions.That’s why WP UltraPop was invented. It is a unique, innovative tool to display popups over your WordPress pages and posts. It offers■ Multiple templates,■ Multiple trigger events and■ Multiple kinds of popups.In addition, Ad Blockers are now extremely common, bringing your sales and affiliate commissions even lower. But WP UltraPop isn’t... [...]

Entrepreneur contributor Shaun Buck has shared five goals marketers should aim for to create better quality content.Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.When you create content, your goals should be:Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.Information: I’m... [...]

Your website speaks for you as it is the first thing your prospects interact with you. You need to keep the design improving at frequent intervals to strengthen your sales efforts.Entrepreneur contributor Michael Georgiou has shared ten strategies to help marketers drive more sales with effective web design.Georgiou says, “Most first-time visitors to your site are not ready to buy. They’re investigating options and comparing you to others. Do you know how you stack up to the competition? Take a look at websites for leaders in your market space. Then, turn your critical eye inward.Here... [...]