Your website speaks for you as it is the first thing your prospects interact with you. You need to keep the design improving at frequent intervals to strengthen your sales efforts.

Entrepreneur contributor Michael Georgiou has shared ten strategies to help marketers drive more sales with effective web design.

Georgiou says, “Most first-time visitors to your site are not ready to buy. They’re investigating options and comparing you to others. Do you know how you stack up to the competition? Take a look at websites for leaders in your market space. Then, turn your critical eye inward.

Here are 10 aspects to consider when evaluating your website design and deciding which changes will yield the greatest results.

1. Color.

Performable changed its call-to-action button (CTA) from green to red, resulting in a 21 percent increase in conversions. Ript Apparel changed its button from green to yellow, increasing conversions by 6.3 percent. It’s also good to know that red and green are the colors those with color blindness or deficiency struggle with the most. Further, you might consider your audience. If you’re targeting women, focus on blue, purple, and green. For men, select blue, green, and black. (Obviously, these are generalized preferences.) The least effective colors? Brown and orange.

2. Video.

Product videos usually increase sales and conversions. The amount varies, but some companies report an increase of as much as 144 percent. Business-to-business (B2B) or service-based companies also can use video to share their stories or talk about their differentiators”.

10 Tips for Web Design That Drives Sales

Entrepreneur

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