HubSpot has enlisted 8 biggest marketing mistakes in a blog post. The mistakes include the campaigns that dealt with guerilla marketing, offering free stuff and more.Amanda Sibley says, “Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?They go down in history as the biggest marketing mistakes of our time. It’s hard to move on when you’re... [...]

Hitwise has published a free report titled ‘5 Key Competitive Insights’. The report highlights some ways to know your competitor’s audience.The Hitwise team says, ““Knowing your competition” is perhaps one of the most enduring strategies for business success. But advances in competitive intelligence have changed dramatically in the digital age.Download our report to uncover the five most cutting-edge competitive insights available on the market today, and how the most forward thinking marketers and analysts can use this information to unlock incredible market opportunities,... [...]

New software by Mo Latif called Flicktive ProYour customers get excited about new, riveting content that’s entertaining, captivating and impressive. These unusual videos provide you content that commands attention just like Coca-Cola, Netflix or Starbucks so you can grow your business and your profits.Use your videos on Facebook, Instagram, Pinterest, Twitter and even LinkedIn.In fact, you can actually use them anywhere online that lets you post content.Flicktive Pro allows you to create and publish limitless mouth-watering content that attracts visitors to your site like never before.Once... [...]

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday.Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day.Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]

SEO is a constantly evolving domain and marketers and webmasters need to keep themselves abreast of its updates if they want to perform well.Econsultancy columnist Marcus Tober has shared an article stating the current SEO trends.Tober says, “A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results.This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each... [...]

Econsultancy has shared a list of list of 10 must-have B2B marketing tools to help marketers perform better at the B2B marketing initiatives.Chris Sheen says, “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask.To illustrate the point, there were a whopping 5,381 ‘solutions’ in ChiefMartec’s  annual ‘supergraphic’ showing the global technology landscape. The 2018 version is due to be released soon – and *spoiler alert* – that number is only going to rise.When I was starting... [...]

Several research works have proved the importance of good sleep at night. It leads you to productivity and helps you be efficient at your tasks.Fast Company columnist Rich Bellis has shared an article containing very useful facts about importance of sleep and how it can help you design an ideal workday.Bellis says, “Chances are you don’t start work in the morning without first having a cup (or several) of coffee.But as board-certified sleep specialist and The Power of When author Michael Breus sees it, exactly when you should have caffeine depends on your sleep type.When it comes... [...]

Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018.Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI).Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]

Content Marketing Institute is hosting a webinar on ‘Stop Killing Your Content Team: How to scale your work with the resources you have’ on Wednesday, November 29 at 2.00 pm EST.CMI team says, “You’re being asked to deliver more content with the same people and budget resources. How can you deliver without absolutely burning out your team and losing the amazing talent you have today? In this session, you’ll learn how to:Effectively manage and prioritize your work requestsSay ‘no’ to work that won’t create real value for your companyBuild a business case for your... [...]

To keep your sites rank high in the search engines you need to keep yourself up to date and keep tracing the search engine algorithms.HubSpot has published the Complete SEO Starter Pack to help webmasters with search engine optimization.Christine White says, “Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google... [...]