Kissmetrics is hosting a webinar on ‘Get on the bus with your prospects and join their journey to become your customers’ on Thursday, October 19 at 10.00 pm PT.The Kissmetrics team says, “Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.In this webinar, you’ll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages... [...]

To win in the game of marketing you should keep your eyes open and observe the trends that are going on. Also you need to pip into future to know what tomorrow has for you.To help marketers prepare strategies for the coming year, Forbes contributor Bilee Howard has listed five trends to expect in 2018.Howard says, “As plans get underway for 2018, what follows are the top 5 things CMOs should be aware of as we inch closer to the new year:1. We are in an experience economy. Antiquated rules of engagement no longer apply.The old rules of business were ruled by what was dubbed TQM, or Total... [...]

MarketingProfs is hosting a webinar on ‘How to Add Live Streaming Video to Your Marketing Mix’ on Thursday, October 19, 2017 at 12.00 pm ET.Ashly Faus says, “When Periscope came online it fundamentally changed video marketing. It gave live streaming video to the masses. Now, with other companies offering live streaming video opportunities (think Facebook, Snapchat, Instagram, and YouTube), it’s become a must-have in every marketer’s quiver. But how exactly do you get started with it?In this Teach Me How seminar, you’ll learn how to use live stream video to... [...]

Copyblogger has published a free ebook titled “How to write magnetic headlines”. The ebook teaches how to craft effective headlines that capture people’s attention and invite them to click.Copyblogger teams says, “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.Here are some interesting statistics.On average, 8 out... [...]

HubSpot columnist Aja Frost has listed out the 30 best Alexa skills for professionals. These skills can help them be more productive.Since this list could also be useful to the marketers, we are sharing it here.Frost says, “If you own an Amazon Alexa device, you can use Alexa Skills to be more productive; keep track of your day, finances, and calls; make travel easier; hear the news you care about, and more.Alexa Skills are built-in capabilities activated by your voice. New ones are added to the Alexa Skill library all the time.The 30 Best Alexa Skills for ProfessionalsWeb analytics:... [...]

An effective message is of utmost importance in your marketing strategy. By communicating your offer in an effective manner can help you convince your prospects and customers to take an action.Inc.com columnist Geoffrey James has shared seven components to craft an effective marketing message.James says, “In a recent column, I revealed the three components of a brilliant marketing plan, the first of which was a brilliant marketing message. How do you recognize brilliant marketing messages? Well, they tend to have the following characteristics:1. They get to the point.Weak marketing... [...]

Creativity is something that matters when it comes to content marketing. And in the era where one has develop a customer-centric approach, you can’t afford to ignore them in the content marketing.CMI has developed the audience journey as a tool for content marketers. Its purpose of this tool is to align a brand’s content with the needs of the audience.Describing the first step of this 12-step strategy, CMI’s Carlijn Postma says, “Translate your brand’s description of your audience into the ordinary world of your audience. Delve into the mindset of your audience as it is... [...]

As you may remember, Quotamator software builds graphics consisting of a picture and a quotation superimposed on the picture. You can choose colors and fonts. In fact you have a lot of artistic freedom with this software.Using this software can build your business in ways you never dreamed of. Quotamator gives you the power to immediately connect with your visitors on a personal, human-level and inspire them. It makes them stop and pay attention.The attention-grabbing to profit-generating viral quotes, along with the attractive pictures make a positive impact, not only on your visitor, but... [...]

Inc. has published a list of five best marketing blogs that are very useful to marketers. According to Inc., these blogs can help marketers keep their marketing skills sharp and relevant in a constantly evolving digital ecosystem.Margo Aaron says, “When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you... [...]

One of the best ways to grow your business quickly is by compensating salespeople effectively.  According to Inc., a sales compensation plan is a way to put your marketing strategy into operation.HubSpot has published a guide to sales compensation to help marketers devise effective sales compensation plans.On keeping sales comp plans effective, Aja Frost says, “The more variables you introduce to a sales comp plan, the likelier you are to unintentionally promote competing behaviors. You also make it harder for your reps to understand how they’ll be paid — meaning they’re less... [...]