An effective message is of utmost importance in your marketing strategy. By communicating your offer in an effective manner can help you convince your prospects and customers to take an action. columnist Geoffrey James has shared seven components to craft an effective marketing message.

James says, “In a recent column, I revealed the three components of a brilliant marketing plan, the first of which was a brilliant marketing message. How do you recognize brilliant marketing messages? Well, they tend to have the following characteristics:

1. They get to the point.

Weak marketing messages meander.

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.”

Brilliant marketing messages immediately express what’s important.

Example: “Our software halves your manufacturing time.”

2. They take the customer’s viewpoint.

Weak marketing messages speak to how the seller sees the world.

Example: “Our world-class engineering team designed our product set to be both usable and flexible.”

Brilliant marketing messages address what’s relevant to the customer”.

The 7 Components of a Brilliant Marketing Message
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