Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared.Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers.Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers:1. Publish unique researchStone Temple Consulting does a good job of this in the search marketing industry.... [...]

It is very important to reach out your audiences and make them feel what you want to convey. Empathy helps you do that. By building an emotional connection with your prospects you can motivate them to take a desired step.Forbes contributor John Hall has shared three ways to help marketers establish emotional connection with the audience in content marketing.Hall says, “If your brand truly wants to win over loyal audience members and turn them into high-value clients, then it’s got to start facilitating emotional connections. In my experience, one of the most effective and scalable ways... [...]

Email marketing is one of the most popular and successful forms of marketing but it requires fresh work to make your prospects take an action.HubSpot has shared seven fall-inspired email templates to help marketers get more out of their email marketing campaigns.Meg Prater says, “For salespeople, fall is a time to take stock, reconnect with prospects who ghosted in the summer, and push hard before the holiday lull. The best way to dive in? With seven fall-inspired email templates guaranteed to jumpstart your autumn outreach. By keeping them short, clever, and seasonal, these emails will... [...]

Influencer marketing helps you to tap into an existing community of engaged followers. It is a tactic that helps you to generate greater revenue with minimum of investments.HubSpot columnist Carla Cook has shared ten influencer marketing campaigns that can inspire the marketers to build their own campaigns.Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below, and decide for yourself: Is influencer marketing... [...]

Google has launched ‘Pay with Google’ online payment system. Pay with Google will allow users to check out quickly from a wide range of websites.Google’s Pali Bhat says, “If you’ve ever paid for something on your phone or tablet, you know just how frustrating checkout can be. Maybe you had to fill in a bunch of forms. Maybe your session timed out. Maybe you encountered an error and had to start all over again. Back in May, we shared a sneak peek of how paying with Googlewould help you skip all that. And starting today you can now speed through online checkout on many... [...]

UTM parameters are tags added to a URL. When your link is clicked, the tags are sent back to Google Analytics and tracked. UTM parameters help you evaluate the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.Copyblogger contributor Lory Thompson has shared a short guide to using UTM parameters in content marketing.Thompson says, “UTM parameters are one of the many tools marketers use to attribute conversions to different channels.Attribution may sound fancy and intimidating, but the concept is simple: it just means figuring out which... [...]

Forrester is hosting a webinar on ‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ on Tuesday, October 24 at 11.00 am ET.The Forrester team says, “Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate how companies like Marks & Spencer, Shinola, and Target have navigated this tricky terrain to build a values-based strategy that wins consumers’ hearts and wallets.Key takeaways:Create meaningful experiences that engage consumers with... [...]

Econsultancy is hosting the ‘Digital Leadership Bootcamp’ in Singapore onOctober 25-27. This 3-day course is designed for professionals who have an advanced understanding of marketing and at least an intermediate understanding of digital marketing.This course will be handled by Damien Cummings, Econsultancy’s Entrepreneur-in-Residence and Principal Consultant.The Econsultancy team says, “Upon completion of this course, you will be able to:Understand digital transformation and what it means for your industry and organization.Develop a comprehensive digital strategy ready... [...]

Video marketing is one of the most efficient forms of marketing today. Video helps you to connect with your prospects and customers by effectively sharing the features of your products or services.Entrepreneur columnist Aaron Agius has shared five low-cost ways to start video marketing.Agius says, “People are bombarded with information all day, every day. So, in order to cut through the noise and get your voice heard, video content is your most powerful asset. Video provides a sensory-rich experience for viewers and engages emotions in a way that simply isn’t possible with textual... [...]

The Amazon Sponsored ads are image ads similar to display ads in Google Adwords. They appear in search results on Amazon right next to the searched products.HubSpot columnist Gil Roeder has shared a short article to help marketers set up their Amazon Sponsored ads.Roeder says, “The process for Amazon Sponsored Products is very similar to advertising on Google AdWords: you select keywords, and your ad will show up when someone searches for them. Like AdWords, you pay only for the clicks you receive on your ad.And when someone clicks on your Sponsored Product Ad, they’re sent to your... [...]