The Amazon Sponsored ads are image ads similar to display ads in Google Adwords. They appear in search results on Amazon right next to the searched products.

HubSpot columnist Gil Roeder has shared a short article to help marketers set up their Amazon Sponsored ads.

Roeder says, “The process for Amazon Sponsored Products is very similar to advertising on Google AdWords: you select keywords, and your ad will show up when someone searches for them. Like AdWords, you pay only for the clicks you receive on your ad.

And when someone clicks on your Sponsored Product Ad, they’re sent to your landing page, which would typically be your Amazon product detail page. You could also send them outside to a page on your website if you choose.

You Might See Better Results on Amazon vs. Google AdWords

A major difference between Google AdWords and Amazon ads is where people current sit in the purchasing process when they search on each platform.

People searching on Google are more likely to be at the beginning of the buyer’s journey, i.e., they just began their search and or are currently just browsing for solutions/products. But when someone begins their search on Amazon, that person is usually more prepared to make a purchasing decision”.

Are Amazon ‘Sponsored Products’ Ads Worth It?

HubSpot

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