UTM parameters are tags added to a URL. When your link is clicked, the tags are sent back to Google Analytics and tracked. UTM parameters help you evaluate the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.Copyblogger contributor Lory Thompson has shared a short guide to using UTM parameters in content marketing.Thompson says, “UTM parameters are one of the many tools marketers use to attribute conversions to different channels.Attribution may sound fancy and intimidating, but the concept is simple: it just means figuring out which... [...]