Customer retention is one of the biggest challenges marketers face today. As a marketers you have to be on your toes to keep your audience engaged so that you can persuade them to take an action.Forbes contributor John Hall has shared ten audience engagement strategies shared by successful marketers.Hall says, “Successful marketing is all about engaging your audience members and providing value to them, whether that’s educating them on a topic, entertaining them, or aiming for something in between. Trends in content marketing and in social media affect how you go about accomplishing... [...]

Companies use blogs to promote their products and services and to keep their customers up to date with the domain knowledge. And the independent bloggers use this platform to promote third products and content to make money. Several bloggers spend a few hours online and make a handsome income.Forbes columnist Ashley Stahl has shared five ways to make money with blogging.Focusing on quality content creation, Ashley says, “When I started my copywriting house recently, one of the most common complaints I heard from clients was that they couldn’t possibly create as much quality content as... [...]

The backlinks a Private Blog Network (PBN) can offer your website can potentially raise your site’s visibility in the search results (SERPs) and consequently increase your sales.This and other forms of SEO are useful in virtually any online marketing campaign. Now, there’s a new tool (actually, a suite of tools), called Serped.net, that can make it simple to take advantage of all the SEO capabilities your site needs.For example, one of the online tools provided by Serped.net is a “domain finder”. It locates domains in your niche that are available and have a lot of credibility... [...]

Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products.Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers.Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a... [...]

Your website is the entry point for leaving a long lasting impression on the propsects and convert them into customers. A well-designed website can help you capture the attention and hearts of your visitors and help you build long lasting relations.With continuour analysis of your sites you can keep a check on the quality and performance of it.Business.com columnist Lucas Bikowski has shared seven tools that can help your effectively analyze your websites.Bikowski says, “Understanding how your website is performing against your stated goals and objectives, as well as the competition, is... [...]

Internet Advertising Bureau (IAB) works to empower the media and marketing industries to thrive in the digital economy. It conducts studies and sets standards revolving around digital marketing and online advertising.IAB offers professional certification programs for media sales, ad ops, data solutions, and media buying and planning.Business.com columnist Andreas Rivera has published a short guide to help marketers learn and apply for the IAB certifications.On the importance of IAB certifications, Rivera says, “The IAB Professional Certification was developed by digital media experts... [...]

Content Marketing keeps evolving. With every new product launch and the features added to different social networks marketers have to change their content strategy to match with the new requirements.Content Marketing Institute’s Joe Pulizzi has shared five content marketing trends to watch in 2018.Pulizzi says, “About 12 months ago, I covered some content marketing trendsto watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for... [...]

In content marketing, constant evaluation is important. To find out the approapriateness and effectiveness of your content a well-planned analysis an help.CMI has shared a step-by-step guide to help marketers evaluate and score their content. In the article Marcis Riefer Johnston has shared the guidelines presented by Red Hat’s Jared and Leigh Blaylock during their presentation.Johnston says, “Leigh and Jared shared this initiative in their Content Scoring at Red Hat: Building and Applying a Repeatable Performance Model presentation at the Intelligent Content Conference.1. Build... [...]

Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT.The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI.The DMD team says, “Join our featured speaker Brendan Witcher, Forrester’s Principal Analyst for Digital Business Strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel.... [...]

HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT.This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers.HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]