Customer retention is one of the biggest challenges marketers face today. As a marketers you have to be on your toes to keep your audience engaged so that you can persuade them to take an action.

Forbes contributor John Hall has shared ten audience engagement strategies shared by successful marketers.

Hall says, “Successful marketing is all about engaging your audience members and providing value to them, whether that’s educating them on a topic, entertaining them, or aiming for something in between. Trends in content marketing and in social media affect how you go about accomplishing that goal. For example, there might be some free tools that could make it easier to track your performance or help you reach new audiences.

Ultimately, though, it all comes down to engaging the right people — and content marketing is a key tool for doing that. Recently, I was collecting information from a variety of friends, partners, past clients, and other industry leaders to learn more about how they recommend using content to engage your audiences and achieve your marketing goals. Here’s what they had to say:

1. Start with distribution in mind.

Too often, marketers only think about content distribution once something is written or a message is crafted — and that’s if they really think about it at all. This makes it easy for marketing teams to fall into the rut of distributing content the same way every time, which doesn’t do much for engagement. For content to work well, you’ve got to distribute it in the way that makes the most sense for your audience”.

10 Practices Successful Marketers Recommend to Engage Your Audience

Forbes

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