In content marketing, constant evaluation is important. To find out the approapriateness and effectiveness of your content a well-planned analysis an help.CMI has shared a step-by-step guide to help marketers evaluate and score their content. In the article Marcis Riefer Johnston has shared the guidelines presented by Red Hat’s Jared and Leigh Blaylock during their presentation.Johnston says, “Leigh and Jared shared this initiative in their Content Scoring at Red Hat: Building and Applying a Repeatable Performance Model presentation at the Intelligent Content Conference.1. Build... [...]