Dave Davies says, “Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more.Here are two primary considerations we need to make when thinking about our website’s internal link structure:1. Users. Obviously, you should first consider when thinking about where to place links on a page and where they should lead. We want to get users from where they are to where they... [...]

Mohammed Ahmed says, “Email opens. Click-through rates. Traffic to your website. These are a number of different ways in which you can track email performance. And while each of these statistics tells a different story, overall you want these numbers to validate one assumption: that you have good subscriber engagement.Yes, engagement is important for a variety of reasons like increased return on investment and traffic to your website. But it could also have a big impact on your overall email deliverability, and whether or not your emails continue making it to the inbox.How engagement and... [...]

Kevin Donnelly says, “Do you know what you’re going to post on Facebook tomorrow? How about next week?Planning out your business’ content in advance is a key part of building a social media strategy that actually works. Unfortunately, for many business owners, content planning often gets pushed to the backburner.It’s not surprising either—as an entrepreneur, your time is usually spent handling tasks that need to be tackled immediately: Shipping out orders, putting out customer service fires, and keeping your business one step ahead of the competition. Your days are busy and you... [...]

Paige Southard says, “It’s sales 101 to use LinkedIn as a prospecting tool, but are you really squeezing every last drop of value out of it?Most salespeople use LinkedIn to research and connect, but that’s only the tip of the iceberg.The platform is valuable for research, but it’s also a relationship-builder, brand advocate, research tool, publishing platform, and marketing asset.If you don’t know how to utilize the power of LinkedIn in all of these areas, keep reading.1) To Build Their Personal BrandDoes your LinkedIn profile look like an online resumé? A list of your past... [...]

Lauren Evans says, “Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.The latest quarterly data from Kenshoo indicates that 62% of clicks and 60% of impressions from search ads now come from ad types other those that involve bidding on keywords entered into desktop searches.So what makes up these other clicks and impressions and why?1. Phone and tablet adsNo prizes for guessing that mobile ads are now one of the biggest areas of search advertising, and smartphones lead the way.In fact, in the second quarter of this year, spend directed... [...]

Brian Gardner says, “On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant.She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator”.A Beginner’s Guide to SEO that WorksCopyblogger [...]

Ann Smarty says, “Instagram has become the go-to tool for those who want to take their visual and social marketing to a new level. One of the fastest growing social networks on the web, it now has 500 million monthly active users, an increase of 100 million since just a year ago.Instagram marketing is growing exponentially. According to this page, about 30 percent of mid-sized or larger U.S. companies are using the platform to advertise these days. The number is expected to rise to 70.7 percent in 2017.The smart marketer knows that they need to strike while the iron is hot, building their... [...]

Entrepreneur Staff says, “On this episode of REI 360, Entrepreneur Network partners Chris Haddon and Jason Balin discuss effective marketing strategies for small businesses. Emphasizing value, follow-ups and offline marketing, Haddon and Balin provide tips for any entrepreneur.As a small-business owner, you can’t do everything, so focusing on items that don’t require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads, the duo says.With all of the hype... [...]

Amanda Zantal-Wiener says, “Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the userexperience.For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the... [...]

Ayaz Nanji says, “Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics.Other top channels include social media marketing (39%... [...]