Derek S. says, “As technology rapidly changes one common communication tool has stayed consistent throughout, email.Email is one of the greatest tools that marketers have when trying to communicate with their consumers. However, to fully leverage the power that email provides them, marketers must understand how their campaigns are connecting with consumers.StreamSend, an email marketing service provider, has announced that it is now offering campaign analysis services to email marketers that leverage its service”.How’s Your Email Campaign Connecting?Website Magazine [...]

Pete Prestipino says, “Podcast directory Blubrry is introducing a new set of tools to help its publishers drive subscriptions.The new tools, offered through its PowerPress podcasting plugin, enable content creators (podcasters) using WordPress to provide a more unified podcast subscription experience. The new tools provide a how-to-subscribe page with customizable instructions, one-click subscribe options (Windows, MAC, iPhone/Ipad, Android supported), support for iTunes affiliate links and more. The The new subscription tools within the PowerPress podcasting plugin also use responsive... [...]

Amberly Dressler says, “In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin.In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again). Website Magazine details these many updates in our Social Media Mavens channel as well in our new feature, Social Snapshot. To help brands stay even further abreast of what they need to do to make the most of their social pages and efforts, here are four social media updates to... [...]

Derek S. says, “With many Internet professionals working on multiple accounts at the same time, mistakes, like in the form of wrongly deleted information, are bound to happen. Google Analytics has introduced a new feature to help users recover their deleted data called Trash Can. This new feature, a safety net of sorts, allows users to reclaim lost or accidentally deleted information. In order to reclaim their lost information, users simply select the Administration tab followed by selecting the Trash Can. Once users have navigated to this point they can choose which items they wish to have... [...]

Allison Howen says, “Snapchat made a major move this week with the launch of a new feature called “Discover.”With Discover, users are able to find Stories from a variety of editorial teams, such as CNN, Comedy Central and Food Network. According to Snapchat’s announcement, Discover is the result of a collaboration with media partners to build a storytelling format that puts the narrative first. Moreover, Snapchat puts an emphasis on the fact that this feature is not social media.“Social media companies tell us what to read based on what’s most recent or most popular. We see it... [...]

Travis Bliffen says, “Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge and the types of link building we are going to talk about below are going to be great for authority and traffic. Here are 20 ways to earn credible inbound links to your website.1. Present at Conferences – In most industries there are conferences and seminars where you can present. Generally that conference will have a website of its own or be hosted on a related site.... [...]

Travis Bliffen says, “As you know, SEO is a fast changing game and falling behind can spell disaster for your website.There are, however, a handful of tips that can help you stay on top of SEO this year.1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a major issue, its importance is growing in 2015. As search grows across numerous devices, Schema markup will be critical in making sure your site contents are properly understood and displayed.2. Diversification – Ever hear “don’t put all of your eggs in one basket”?... [...]

Allison Howen says, “Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year.According to Search Optics, this growth can be attributed to the successful launch of its Blueprint Platform, international expansion and recent acquisition. For starters, the Blueprint Platform enables companies of all sizes to quickly build their online and digital presence across desktops, tablets and mobile devices via responsive Web techniques. Large automotive manufacturers and dealerships, including Jaguar... [...]

Derek S. says, “As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads.IgnitionOne, a provider of digital marketing solutions, has released their latest report which details digital marketing trends and activities from Q4 2014.While the report outlines many interesting trends, one of the most surprising findings was that Yahoo and Bing demonstrated their highest combined percentage of U.S. search spend (26.3 percent versus Google’s 73.7 percent) since 2008. Another interesting finding from the report is that marketers are... [...]

Pete Prestipino says, “There’s about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages.A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer Taloon.com found that by removing social sharing buttons from its product pages, the retailer experienced an 11.9 percent higher conversion rate over pages that contained them. That got your attention, didn’t it?Taloon’s Jani Uusi-Pantti ran an A/B test for one week to answer whether the presence of social sharing icons had... [...]