MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”.Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign”.Courtney Eckerle says, “After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging. With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Fashion Week ‘trend jacking’ achieves 21 million entries for clothing brand’s social media contest”.Courtney Eckerle says, “Clothing brand maurices had a passionate audience on social media, but during Fashion Week 2014, it saw an opportunity to expand its digital exposure. Using an incentivized social media campaign, the marketers engaged customers on Instagram, Pinterest, Twitter and Facebook. In this case study, see how maurices’ marketers were able to achieve 21 million entries... [...]

MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”.Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,” said Ryan Hutchings, Director of Marketing, VacationRoost. In his featured case study presentation at Web Optimization Summit 2014, May 21-23, Hutchings will discuss how VacationRoost evolved its testing from random projects to an ongoing... [...]

MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”.Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up to form valuable discussions on social media, what’s your next move from a marketing standpoint? How do you carry on these conversations past the realm of social media? IBM successfully bridged the gap between its social networks and its company... [...]

MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”.Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results.Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%.To learn more about how evo successfully seized this opportunity,... [...]

MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”.Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy?This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“.Email Marketing: Big ROI for simple B2B alertsMarketingSherpa [...]

MarketingSherpa has released a case study titled “App Gamification: 4 million barcodes scanned in 85 days for LuckyLabs’ Scantopia”.Courtney Eckerle says, “In launching its new app, Scantopia, LuckyLabs needed to not only catch the attention of users in a crowded sphere, but keep it. By building social media and gamification into its utility app, LuckyLabs’ Scantopia was able to grow to more than 6,000 social media shares a day.In this MarketingSherpa Inbound Marketing case study, learn how to put a viral “app mentality” into your marketing strategy“.App... [...]

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”.Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing.Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”.Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy.A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]