Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging […]
John Tackett says, “Discounts can be tempting to use as a tool to increase your sales volume. There are plenty of cases where incentives have been successful; however, one caveat to consider is they also come with their own set of consequences. When the dust settles and the results are in, every marketing team has to […]
Jessica Lorenz says, “I’ve had some pretty terrible online shopping experiences. I’ve dealt with impossible product pages, awkwardly laid-out shopping carts and some sketchy checkout processes. It seemed as if companies were simply allowing customers to shop online, not encouraging it — especially smaller, specialized stores. Then came the rise of sites like Amazon and Zappos. Today, […]
Erin Hogg says, “In a previous blog post, we detailed how Felix + Iris, a newly launched eyewear ecommerce site, made simple tweaks to its hero unit to improve home try-on conversion 72%. In this blog post, read about how the Felix + Iris marketing team has embraced testing, and how the team shares results throughout […]
Jessica Lorenz says, ““The innovation of how the buying process works really has helped us. Not only to help our existing customers, but really gain those new customers through that process and innovation,” explained Matt Ruggle, Ecommerce Manager, Great Northern Corporation, at IRCE 2014. Linda Taddonio, Co-founder and Ecommerce Strategy Officer, Insite Software, and Matt sat […]
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: 5 steps to create a small testing program”.
MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”.
MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”.
The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”.
MarketingSherpa has released a case study titled “B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel”.