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Thursday, August 13, 2020

Archive for the 'B2B eCommerce' Category

‘B2B Operations: 5 Tips to Ease the Transition to E-commerce’ – Business.com

George Anderson says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode.However, all of that is changing. As Forrester reports, the B2B e-commerce market is expected to reach $1.2 trillion in the next 5 years. B2B companies are pursuing e-commerce solutions with a vigor which we haven’t seen before.Today’s B2B executives and operations managers understand the benefits which... [...]

‘Announcing Forrester’s 2015 B2B Commerce Suites Wave’ – Forrester

Peter Sheldon says, “Twenty months have passed since Forrester last published our Wave evaluation of the leading B2B commerce suite vendors. During that time much has changed. B2B eCommerce transactions in the US have grown 40% from $559b in 2013 to reach an estimated $780b by the end of 2015. Furthermore, 74% of B2B buyers now research and 30% now buy at least one-half of their work purchases online. Manufacturers, distributors and wholesalers alike are investing heavily in next generation enterprise B2B commerce technology to ensure they are delivering world-class online buying experiences... [...]

‘How to drive ecommerce sales using quizzes’ – ‘Econsultancy’ Blog

Josh Haynam says, “As a marketer at an ecommerce site, there is constant pressure to deliver more sales.See how quizzes can help by personalizing your product selection.Personalizing your ecommerce site to offer up a tailored product for each visitor can increase conversions by 30% or more.Unfortunately, the reality is that personalization software can be expensive and time-consuming to implement – until recently.A few months back, ecommerce sites began to adopt the quiz as a mechanism for providing targeted product recommendations, and the results have been nothing but impressive”.How... [...]

‘US B2B eCommerce To Reach $1.1 Trillion By 2020’ – Forrester

Andy Hoar says, “I’m pleased to announce the release of Forrester’s US B2B eCommerce Forecast: 2015 to 2020.  In this first-of-its-kind report, Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.13 trillion in 2020 – at which time it will constitute 12.1% of the total $9.39 trillion US B2B commerce market.What’s behind our 2020 $1.13 trillion US B2B eCommerce forecast?Changes to B2B buyer preferences. Today, 74% of B2B buyers research at least one-half of their work purchases online. In addition, 30% of today’s B2B buyers complete at... [...]

‘The Rapidly Changing Role Of B2B Salespeople In A Digital-First Environment’ – Forrester

Andy Hoar says, “With B2B buyers rapidly shifting their behavior from researching and buying offline to researching and buying both offline and online, B2B companies are radically reshaping their channel sales strategies. Most notably, B2B sellers are shifting resources and capabilities online as well as fundamentally redefining the role of their salespeople.Join us for the Forrester Sales Enablement Forum on March 2-3, 2015 in Phoenix to hear Forrester’s latest thinking about the future of B2B selling.  At 11:30a on March 3, we’ll be revealing first-ever research in the space about... [...]

‘It’s Time To Consider Enterprise B2B Solutions In China’ – Forrester

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management systems, customer relationship management, and third-party B2B marketplaces to trade with their business partners.This is going to change. We have observed a few trends in the Chinese market that will become major drivers for the adoption of enterprise... [...]

‘Which B2B ecommerce sites are getting it right?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from. As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites.I’ve asked the Econsultancy team, found a few myself, and here we are.Some are listed because they offer a great all round experience, others because they do a particular thing very well (navigation, copywriting, and so on)”.Which B2B ecommerce sites are getting it right? Here’s... [...]

‘eCommerce Evolution in Latin America’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “eCommerce Evolution in Latin America”.Zia Daniell Wigder says, “I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This year, some of the takeaways included:Everyone’s talking about mobile, but the real shift is coming. The online retailers I spoke with had all either rolled out or planned to roll out smartphone offerings, but mobile investments overall are still quite small. Tablet commerce... [...]

‘E-commerce: B2B grows online traffic 25% through use of marketing cloud’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”.Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing.Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

‘Benchmarking B2B eCommerce’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Benchmarking B2B eCommerce”.Andy Hoar says, “Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans.Today, I’m pleased to announce the release... [...]