George Anderson says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode. However, all of that is changing. As Forrester reports, the B2B e-commerce market […]
Archive for the ‘ B2B eCommerce ’ Category
Peter Sheldon says, “Twenty months have passed since Forrester last published our Wave evaluation of the leading B2B commerce suite vendors. During that time much has changed. B2B eCommerce transactions in the US have grown 40% from $559b in 2013 to reach an estimated $780b by the end of 2015. Furthermore, 74% of B2B buyers now […]
Josh Haynam says, “As a marketer at an ecommerce site, there is constant pressure to deliver more sales. See how quizzes can help by personalizing your product selection. Personalizing your ecommerce site to offer up a tailored product for each visitor can increase conversions by 30% or more. Unfortunately, the reality is that personalization software can […]
Andy Hoar says, “I’m pleased to announce the release of Forrester’s US B2B eCommerce Forecast: 2015 to 2020. In this first-of-its-kind report, Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.13 trillion in 2020 – at which time it will constitute 12.1% of the total $9.39 trillion US B2B commerce […]
Andy Hoar says, “With B2B buyers rapidly shifting their behavior from researching and buying offline to researching and buying both offline and online, B2B companies are radically reshaping their channel sales strategies. Most notably, B2B sellers are shifting resources and capabilities online as well as fundamentally redefining the role of their salespeople. Join us for the Forrester […]
Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management systems, customer relationship management, and third-party B2B marketplaces to trade with their […]
Graham Charlton says, “Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from. As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites. I’ve asked the Econsultancy team, found a few […]
The latest article on ‘The Forrester Blog’ is titled “eCommerce Evolution in Latin America”.
‘E-commerce: B2B grows online traffic 25% through use of marketing cloud’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”.
The latest article on ‘The Forrester Blog’ is titled “Benchmarking B2B eCommerce”.