‘B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”.
Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy.
A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make a lasting impression on its email list“.
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