David Chapman says, “Google’s Shopping Insights tool has proven most useful for retailers. It helps them understand where customers are who are looking for their products and what devices (laptops, mobile phones) those customers are using. If a retailer has a store in that area, it can use those insights to plan marketing campaigns and promotions.More than 87% of shoppers look for information before entering a store, 79% while visiting a store, and 35% after visiting a store, according to Google. So today’s consumers are definitely smarter than ever. The key is to be one step... [...]

Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about.And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results.So, adding inbound marketing... [...]

Ayaz Nanji says, “Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.The report was based on March 2016 US data from SEMrush’s database of more than 80 million keywords.The researchers looked at the average price paid per click and removed terms with a competition score of less than 0.3.The most expensive Google AdWords keyword combination is “best mesothelioma lawyer” ($935.71). Mesothelioma is a cancerous tumor that is at the center... [...]

Ed King says, “The Classic Problem: Duplicate RecordsMarketers know the duplicate record problem well. Multiple records for the same person or account signal that you have inaccurate or stale data, which leads to bad reporting, skewed metrics, and poor sender reputation. It can even result in different sales representatives calling on the same account.De-duplication is the process of identifying duplicate records and merging the best data.The less well-known problem of duplicate data fields also afflicts many companies.This article will discuss…– Duplicate data fields and... [...]

Mark Smith says, “Right now, as you read this, athletes all over the world are working hard and persisting through pain to prepare themselves to represent their country and find personal glory in the 2016 Olympics.Yet, let’s be honest: Except for their families and a few close friends, unless the athletes end up on the podium in one of those top three spots with medals hanging around their necks, all that effort and sacrifice will have gone mostly unnoticed. No one remembers who came in 16th, 8th, or even 5th.Digital marketers are now facing a similar situation because of recently... [...]

Verónica Jarski says, “Not every social platform suits every business. Use these tips to choose the right sites to engage potential customers and deepen existing relationships.Of all the social platforms, Facebook is best for building a community, according to the following Salesforce infographic. Among its adult users, 74% are college graduates, 71% have some college, and 70% have attended high school.LinkedIn is best for career and industry insights. Of LinkedIn users, 31% are 30-49 years old; 30% of people are 50-64 years old.If your industry lends itself to visuals, Pinterest will... [...]

Andrew Davies says, “For anyone working in B2B marketing, it’s hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time to dig below the undulating praise, however, you’ll see that the joys of marketing automation are not as clear-cut as you might first believe.Only 2.8% of B2B enterprise marketers say marketing automation-powered campaigns achieve their demand generation goals, according to the Annuitas 2015 B2B Enterprise survey of 100+ B2B enterprise marketers from organizations with annual revenues exceeding $250 million.B2B... [...]

Jessica Davis says, “Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience.Having conversations with your audience is probably the easy part. Finding good content to share with your followers, however, can be a difficult and time-consuming task that can also hinder your other business-related efforts.If that’s an experience you can relate to, here are four simple ways to discover... [...]

Peter Arvai says, “The sheer volume of content that an organization needs to produce if it’s to match the marketing efforts of competitors is becoming overwhelming. A whopping 76% of marketers will produce more content in 2016 than they did in 2015, according to research from the Content Marketing Institute and MarketingProfs.Keeping up is a tall order, but there’s at least one safe shortcut you can take, and it’s simply repurposing the arsenal of great content right under your nose: your company’s presentation decks.Here are my top tips for turning any common presentation,... [...]

Ayaz Nanji says, “Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts.Only 2.4% of all Facebook interactions with posts are reactions, the analysis found.The remaining 97.6% of interactions are likes (76.4%), shares (14%), and comments (7.2%)”.Do People Use Facebook’s Reactions Feature?MarketingProfs [...]