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Friday, May 29, 2020

Category Name: AdWords

‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ Webinar May 20 [Webinar]

If you are in the ecommerce business, you probably are on the lookout for ways to boost sales. Google AdWords ads can be a useful way to generating sales for your ecommerce business.Search Engine Journal is hosting a webinar ‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ on Wednesday, May 20, 2020 at 2:00 pm ET.The SEJ team says, “Join this sponsored webinar as Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.In this presentation,... (Read More ...)

How Much Do Google Ads Cost?

Vertical Leap’s James Faulkner has published an article titled ‘How Much Do Google Ads Cost?’ to help you learn about the expenditure while setting up Google ads.In this article, Faulkner has shared information on average Google Ads cost per click, Google Ads CPCs vs social advertising platforms and more.He says, “Google Ads is the most in-demand advertising platform in the world. Average CPCs range from £0.48 to £1.95 depending on the channel. In this article, we take a closer look at how much Google Ads cost across different industries and how these ads... (Read More ...)

Improve your summer sales with these adwords scripts

Online advertising plays an important role in maintaining your product sales. And Google has been the dominant player in online advertising with its AdWords platform.You might have used AdWords for your promotional tasks. It carries scripts that can give you wider scope to target the right mass.Econsultancy columnist Wesley Parker has shared four Google AdWords scripts that can help you make more sales this summer.Parker says, “In this post I’m going to share with you four great Adwords scripts that will help you increase conversion rates and make sure you’re responding to external... (Read More ...)

Tips to Better B2B AdWords Management

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task.Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace.Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately.1.... (Read More ...)

Google Launches Ads Data Hub for AdWords

Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick.More about Ad Data HubIt gives advertisers access to detailed, impression-level data about their media campaigns across devices in a secure, privacy-safe environmentIt incorporates data from CRM system or marketing database.On the launch of Ads Data Hub, Geoff Samek, Senior Product Manager,... (Read More ...)

AMP Implementation can help AdWords Advertisers Improve Conversion Rates

Google’s Accelerated Mobile Pages (AMP) open-source project is aimed at making mobile web pages faster. Implementing it in the mobile-based ad serving, marketers can gain an advantage.According to Search Engine Land’s  Frederick Vallaeys, use of AMP can help marketers improve conversion rates and quality.On how AMP can help AdWords advertisers, Vallaeys says, “AdWords doesn’t favor ads that lead to AMP landing pages, nor do they load them from the AMP cache. But advertisers can still get all the speed advantages from AMP’s cleaner code hygiene. AMP is a web standard,... (Read More ...)

‘Three foolproof steps to excellent AdWords ads’ – Search Engine Land

Matt Lawson says, “Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)?And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction. Should I use a greeting? What punctuation or capitalization should I use? No exclamation points? Too many? “You” or “u?” Emojis?Those little choices that we all make around each seemingly simple... (Read More ...)

’10 AdWords ad copy testing ideas you can use right now’ – Search Engine Land

Jason Puckett says, “One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text ads and the introduction of AdWords IF Functions, we must develop ways to fuse the new with the old.At my company, we see how today’s top advertisers are using these changing technologies to evolve their creative testing strategies. This article is designed to keep you up to date and fuel your creative testing fire with 10 testing ideas that are sure to drive huge performance... (Read More ...)

‘Dodgy testimonials might get your agency’s AdWords account suspended’ – EConsultancy

Ben Davis says, “Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.If these businesses don’t exercise caution, Google may suspend their AdWords account.In a sense, this is nothing new – Google has had guidelines in place about misrepresentation for some time and AdWords community managers have posted updates about their enforcement.However, the issue was in the spotlight last week, thanks to a tweet from Joel Klettke, who was surprised to see an agency’s AdWords account suspended, something... (Read More ...)

‘Google rolls out AdWords account-level call extensions, among other call updates’ – Search Engine Land

Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally.This was one of several announcements made around call-only ads and call extensions Google made on Wednesday.Account-level call extensionsFor advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within... (Read More ...)

‘3 free AdWords testing tools to adopt today’ – Search Engine Land

Todd Saunders says, “As advertisers, we can’t afford to ignore data in our decision-making.Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire:1. Online advertising is getting more competitiveSince AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play.Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,”... (Read More ...)

‘Keeping an eye (or three) on your AdWords competitors’ – Search Engine Land

Daniel Gilbert says, “We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves.The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see changes over time, you can’t do any filtering, and you can’t add in any of your own performance data to see how competitor changes affected anything. And it can’t be pulled automatically, even after it’s been available for four years.Anyway,... (Read More ...)