Four Ways AI Can Boost Lead Generation
Artificial Intelligence (AI) technology helps you to manage and analyze data sets that include multiple data sources in real-time. You can use AI to better understand how your prospects and customers are responding to your offers and plan your future campaign accordingly.G2.com Inc. contributor Andrej Kovačević has shared five ways AI is enabling marketers to improve lead generation. Kovačević says, “Although we’re still in the earliest stages of AI development, there are already a variety of real-world applications for the current technology in the lead generation process. The... [...]