Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity.Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “In this 60-minute webinar, learn:The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

Email is one of the most effective marketing tools. It allows you to reach millions of people by creating subscription lists of like-minded people interested in specific products or services. By developing effective email marketing campaigns you can increase your marketing revenue.MarketingProfs is hosting a webinar on ‘Strategies for Successful Email Campaigns in 2020’ on Thursday, December 12, 2019 at 2.00 pm ET.MarketingProfs team says, “Join Shawn Votava as he breaks down the trends and strategies that he’s learned through sending millions of emails for clients.You’ll... [...]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list.HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]

Practical Ecommerce team has made available a video recording of their recently held webinar ’10 Ways to Grow an Email List in 2019′.Email remains one of the most effective marketing tools for ecommerce merchants. But attracting new subscribers in 2019 can seem daunting, with an ever-increasing number of competitive newsletters and email offers. It can be done, however.In this 30-minute online seminar, which first aired on January 8, 2019, we’ll review 10 innovative ways to grow an ecommerce email list, to help merchants accelerate revenue in 2019.10 Ways to Grow an Email List... [...]

Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed. We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action. Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance. Bullas says, “Through understanding... [...]

John Chow has published a video to guide people who are interested in starting an email marketing business. Watch this video to get basic information on getting into email marketing domain. Chow says, “In this video, I show you how to start a profitable email marketing business. Why an email marketing business? Because the money is still in the list”.Watch the video on following page. How To Start An Email Marketing BusinessJohnChow.com [...]

Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email is “set it and forget it,” think again. Email is alive and continues to surprise and delight. The sheer fact that for every $1 of investment there’s the potential for a $38 return should make you stop and think twice about ignoring the power of the channel.... [...]

Your email marketing success depends on how many people actually open your emails. A catchy subject line is necessary to make your subscribers open your emails. HubSpot contributor Meg Prater has shared 12 email subject line testing tools to help marketers improve their email open rates. She has covered the tools such as Test Subject, Email Subject Line Grader, Spam Check, Touchstone and more.Prater says, “Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge — and that’s where subject line tester... [...]

Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business:1. Targeted and personalized contentEmail marketing allows you to segment your customers into different lists based on their preferences... [...]

Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons.Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. Here are some ways to do that.Segment your listSegment your subscriber list based on relevant parameters like age, gender, educational qualification, job designation, purchase history,... [...]