Tamar Weinberg says, “In the startup world, an entrepreneur wears a lot of hats.From business operations to sales to marketing to customer communications, it’s a busy task especially for smaller lean teams that may not have the budget or revenues to support additional manpower.And that’s why automation is a great way to help minimize the workload, if just for a bit (or with some other tools, pretty substantially).We’d like to walk through a list of marketing automation tools that are sure winners for startups, but as small businesses, they’d be great for you too.1. AutosendAutosend... [...]

Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce.At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets.The result is a more complex marketplace where modern marketing strategies must involve both online and offline efforts.Understanding Integrated MarketingOne term for the blending of online and offline customer engagement is “integrated marketing.” According to a study... [...]

Genia Stevens says, “Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck.Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity.Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.Here are five creative and successful marketing campaigns employed by small business owners.Related Article: Text Savvy: How to Build an... [...]

Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce.At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets.The result is a more complex marketplace where modern marketing strategies must involve both online and offline efforts.Understanding Integrated MarketingOne term for the blending of online and offline customer engagement is “integrated marketing.” According to a study... [...]

AJ Agrawal says, “Snapchat is a social media app you’ve likely dismissed as a marketing and SEO tool in the past.Messages are extremely temporary and it caters to an extremely niche audience.But the news that Snapchat had turned down a multi-billion dollar acquisition offer from Facebook turned some heads. If Facebook was so interested in it, then surely there is more to this than meets the eye?Snapchat has become a viable marketing platform. Ads have been rolled out to Snapchat and it’s not an ideal way to reach new audiences.This guide is going to show you what you need to know... [...]

Valerie Levin says, “Is technology killing marketing?With so much focus on which tools can integrate, convert, engage, etc., it seems like marketers have forgotten what they actually do.Sure, technology has become a natural part of life and business, but sometimes it can be blinding to what we are actually attempting to accomplish.“You’re confusing what marketing is about with the tools, channels and feedback loops to do it,” said David Wheldon, President of the World Federation of Advertisers and CMO of RBS Group.His recent speech at ISBA Conference warned marketers to be careful... [...]

Silvio Porcellana says, “Will the future of content marketing will be in the hands of machines?Are those involved in content marketing bound to change jobs? Don’t worry because the answer is, no.Humans are capable of doing something no machine can do: tell stories and put different parts together to create a new one.The important thing to do is to refresh the way you deliver it. Think about your readers and the medium on which your content will be published.If your latest post has only had a few shares and a short life on the web, the ideas below could help.How Is Content Marketing... [...]

Shirly Tan says, “Blogs are a great place to get insights and intelligence on your own efforts in business.Online marketing has become a popular topic among bloggers.It’s an ideal place for an inbound marketer to get tips about how they might improve their own strategies or learn about new tools, platforms, and solutions.With the demand for insightful marketing content, more blogs have appeared that offer extensive material in the form of video, infographics, written content and more.Related Article: 6 Hacks to Turn Your Blog Into a Lead Generation MachineWhile you may not have time... [...]

Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche.Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions.They are strongly influenced by social media posts and comments, especially on Instagram.This has opened up a new channel for businesses to promote their brand through influential individuals.What is Instagram Influencer Marketing?Instagram influencer marketing is the process of marketing products,... [...]

Amie Marse says, “Most business owners know that quality content marketing influences how well their business does overall, especially in its first few years.However, content marketing trends change frequently.Quantity is privileged over quality and vice versa depending on whose advice you take.Some types of content becomes trendy while others fall out of favor.Knowing what good content marketing looks like now can ensure that both your quality and quantity are excellent, which will ensure that more clients depend on your business for the specific services and products you provide.Less... [...]