The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”. Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report by Marin Software. In its analysis Marin found News Feed ads in 3Q13 had a 44x higher CTR and a 5x higher conversion rate than right-side (RHS) ads. Moreover, the News Feed ad units had a 67% lower cost-per-click (CPC). Marketers increased their spend... [...]
Archive for the 'Facebook marketing' Category
The latest ‘Econsultancy’ blog post is titled “How Facebook news feed changes will affect your brand”. Christopher Ratcliff says, “Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already. In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that user’s engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence. In a press release from December, Facebook urges marketers tobuy ads instead of merely relying... [...]
The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]
The latest post on ‘Mashable’ is titled “Facebook Buys India Startup to Bolster Mobile Apps”. Bhuma Shrivastava says, “Facebook Inc. (FB) acquired a technology startup in India as the largest social-networking service seeks to bolster its presence among mobile-device users.Facebook bought Little Eye Labs, which develops tools that Android application developers can use to analyze and enhance efficiency of mobile apps, the Bangalore, India-based company said on its website. Financial terms weren’t disclosed for Facebook’s first purchase in India and Carson Dalton,... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “6 Skills You Need To Be A Social Media Professional″. Baer says, “When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement”. 6 Skills You Need To Be A Social Media Professional Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest post on ‘Mashable’ is titled “Snapchat CEO Reveals Why He Rejected Facebook’s $3 Billion Offer”. Seth Fiegerman says, “Snapchat shocked much of the tech community late last year when a report in the Wall Street Journal revealed that it had turned down a $3 billion cash acquisition offer from Facebook. Now, Snapchat’s CEO has offered an explanation for why he hasn’t sold the company yet.“There are very few people in the world who get to build a business like this,” Evan Spiegel toldForbes for a cover story profiling the cofounder and CEO,... [...]
The latest post on ‘Mashable’ is titled “Must Reads: Facebook’s Future, the Dark Lord of the Internet and More”. Megan Hess says, “During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.Since you’re bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must... [...]
The latest post on ‘ReadWrite’ is titled “Your Facebook Messages May Not Be So Private”. Serena Larson says, “Facebook is once again finding itself in hot water over privacy violations. The social network has been hit with a lawsuit alleging that Facebook scans messages containing links to determine users’ activity and target them with tailored advertisements. The lawsuit, filed on December 30 with the U.S. District Court in the Northern District of California on behalf of two named plaintiffs, Matthew Campbell and Michael Hurley, claims the company mines private data... [...]
The latest post on ‘Mashable’ is titled “Marketers Learn to Play by Facebook’s Changing Rules”. Jason Abbruzzese says, “When Sim Partners, a provider of local and social marketing technology, stopped buyingFacebook ads, Jay Hawkinson anticipated a drop in how often the company’s posts would appear on the social network’s news feed.The extent of the decline, however, was beyond anything he had imagined. “We used Facebook advertising to help promote our page and content, but when we turned the ad campaign off, we saw a significant decrease in organic traffic... [...]
The latest article on Business Insider is titled “What To Watch Out For From Facebook In 2014”. Jim Edwards says, “Prediction: 2014 will be a big year for Facebook. That’s a truism, of course, because the social network has more than 1 billion members: every year will be a big year for Facebook. Having said that, if you’re interested in how the service will evolve, how the stock will perform, and where CEO Mark Zuckerberg wants to take the app in the future, these are the issues you should keep an eye on“. What To Watch Out For From Facebook In 2014 Business... [...]