Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel, CoFounder and CEO of Schema App.Watch this podcast to learn the following:How internet connectivity differentiates from schema.How important is marking your site to reflect the actual content?Why schema drift is important.How important is it to match up the signals that Google’s reading?Two reasons to do structured data.Where’s a good place to start your site on schema?Other happenings in the product, PDP page, schema &... [...]
Archive for the 'SEO Tips' Category
Rank Ranger has published a new podcast episode ‘7 Tips for PPC and SEO to Work Together’ featuring Jay Ratkowski.In this episode, Jay shares the following:Not viewing each other as competitorsCommon goals and taking credit for brand revenueUsing SEO to reduce PPC costsUsing PPC to test an SEO StrategyLanding page developmentUsing dynamic search campaigns to find keyword ideasKeyword level SERP features from your rank tracking tool.Rank Ranger [...]
Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image.Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’.She says, “There is one key aspect to why breadcrumbs are useful from an SEO perspective. Breadcrumbs create an opportunity for additional internal linking, which can improve the crawlability of your website.With more internal links, your pages are easier... [...]
There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages.Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO.She says, “Here are six reasons why it makes sense to outsource SEO.1. To remove responsibilitiesDepending on the size and composition of your team, you may have a lot of marketing, technical, and/or content people wearing a lot of hats or having multiple responsibilities.SEO requires functions that go beyond the core aspects... [...]
Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn.Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022.The SEL team says, “In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip.You’ll walk away with information such as:Where beginners should start with link buildingHow... [...]
A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose. It is fundamental to SEO success and how to optimize site taxonomies.Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand the importance of site taxonomy for SEO.Jes Scholz says, “Site taxonomy is the way in which a website classifies its content.This allows the content to be organized into groups that share similar characteristics. This helps audiences to... [...]
Blogging Wizard contributor Adam Connell has published an article featuring 98 important SEO statistics for 2022 with a focus on market share, trends, and more.He says, “The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving traffic through organic search, it’s important to stay up to date with the latest industry trends and best practices.And for that, you need data.In this roundup of SEO statistics, we’ll be exploring the current state of SEO and sharing data-driven insights about:The most important SEO ranking factorsEmerging... [...]
Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel.Loren Baker says, “Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic?Then, you want to take a look at schema strategy.Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future.”Schema Strategy – How To Get More From The SERPs [Podcast]Search Engine Journal [...]
Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first.By getting indexed in these snippets, you can easily capture your prospects’ attention.BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero.He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]
Product-led SEO is the practice of researching your product improvements from a search engine perspective. It aims at driving organic visibility by building content sections that are intimately related to your core product offering.SearchPilot contributor Will Critchlow has published an article on how to accelerate your marketing strategy with product-led SEO.He says, “There are a few key touchpoints where it makes sense to embed an SEO viewpoint into the product process:HypothesisThe first is at the very beginning when you’re exploring your product improvement ideas. There are numerous... [...]