Images play an important role in achieving higher search engine rankings for your business. With the right optimization tactics, you can do it easily.seoClarity contributor Aidan McClain has published an article highlighting three useful steps to optimize images for search.He says, “Even the highest quality images can have underlying SEO issues. Here is a three-step process to identify those issues, optimize your images, and report on progress.Step 1: Identify the Issues with Your ImagesThe first step in image optimization is to run a crawl to locate any issue with the elements mentioned... [...]

By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level.Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET.The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success.You’ll learn how to:Assess your competitive landscape.Build a scalable SEO content strategy.Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]

Semrush has published a new video ‘Ultimate SEO Checklist 2022 — How to Get #1 Rankings’ to help you achieve higher search engine rankings.The Semrush team says, “Want better SEO results? Follow this complete SEO checklist to get more #1 rankings and organic search traffic from Google. In this video, I’ll walk through 16 checks you need to attack. Each of these checks is critical for driving SEO results.”Semrush [...]

Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else.Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET.The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by:Optimizing your team’s processes to generate higher quality content at an accelerated paceIdentifying audience search intent across personas and... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET.The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from?Join us on July 19 to learn how to:Find the pages which get your best results from searchUncover and track the ROI from on-page videosCheck the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!)Discover the adjustments... [...]

An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services.Ahrefs contributor Fraser McCulloch has published ‘SEO Leads: A 6-Step Guide on How to Get SEO Clients’.He says, “In this article, you’ll learn the definition of an SEO lead and the six steps to getting great leads.Step 1. Provide tailored SEO service for specific client segmentsThe first step is creating or providing a tailored SEO service for particular industries. These services... [...]

Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips.The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight, valuable SEO tips that could increase your e-commerce website ranking in Google Search. From technical details including dealing with product variants and deals pages, to ensuring you have the right breadth of content on your site to satisfy the... [...]

Small businesses often know the importance of SEO but they don’t always know where to start.Search Engine Journal is hosting a webinar ‘Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed’ on Wednesday, August 10, 2022, at 2.00 pm ET.The SEJ team says, “Register now and learn the ten things every SEO campaign needs to succeed.You’ll discover:The 10 things you need to succeed with SEO.How to optimize with quality content.What a successful SEO campaign looks like.Matt Salzl, VP of Sales at Manta, a Boostability company, will help you find the best... [...]

There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results.Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO.He says, “Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages.One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like... [...]

SEO is the lifeblood of your business. By choosing the right SEO expert, you can achieve better SEO performance.Semrush has published a new video ‘How To Hire The Right SEO Expert’ to help you hire the right SEO expert for your business.The Semrush team says, “If you ever tried hiring an SEO specialist, whether they were gonna be the Head of an SEO team or just an SEO expert for a consultation, you might have found it complicated to evaluate the real hands-on experience of these people. In this video with Maxim Roslyakov, our SVP of Marketing, we try to show a super quick and... [...]