URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand.Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO.Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters.How parameters are usedAs I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each.Active parametersActive... [...]

SEO is a dynamic process. You have to constantly make changes to your site to synchronize it with ongoing search engine algorithms.seoClarity contributor Aidan McClain has published an article highlighting seven SEO tools to monitor page changes.Explaining why SEO monitoring tools are essential, McClain says, “If — or actually, when — other teams in your organization make changes to the site, they probably aren’t thinking about the SEO ramifications.Instead, they’re making the changes to achieve a goal for their own department. However, they could unknowingly change a critical... [...]

Neil Patel has published a new video ‘The Biggest SEO Mistake I’ve Made’ sharing the SEO mistakes he made.He says, “The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.”Neil Patel’s Blog [...]

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.Semrush has published a new video ‘SEO Audit Tutorial for 2022 – Perfect for Beginners ‘ to help you perform SEO audits.This video covers:Keyword auditTechnical auditContent auditOn-page SEO auditBacklink audit.Semrush [...]

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share.Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks.He says, “Let’s get into the actionable tips that you can implement.1. Match search intentAt 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog.But you’d be mistaken.If we look at the... [...]

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals.HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master.He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground.1. Find keywords.Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results.Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can:Create an organic and paid strategy that surpasses your competitors and uses an optimized budget.Maximize efficient content production that can be used both for SEO and PPC.Expand brand SERP awareness... [...]

To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions.Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes.They say, “In this article, we offer 8 recommendations, drawn from our experience at Liligo, to improve your processes.ForewordBefore getting into the heart of the matter, we would like to highlight a specific feature at Liligo. Historically, the company has generated a significant part of its traffic from search engines.... [...]

Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO.The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support … everything. Getting to grips with SEO can seem like yet another task on a very long list!You may have already heard that SEO is important for helping you win new customers online. But you might be wondering what exactly it involves and – crucially... [...]

Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else.Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET.The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by:Optimizing your team’s processes to generate higher quality content at an accelerated paceIdentifying audience search intent across personas and... [...]