There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages.

Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO.

She says, “Here are six reasons why it makes sense to outsource SEO.

1. To remove responsibilities

Depending on the size and composition of your team, you may have a lot of marketing, technical, and/or content people wearing a lot of hats or having multiple responsibilities.

SEO requires functions that go beyond the core aspects of research, strategies, and implementation of tactics. It includes content, IT, UX and the ability to navigate any legal or compliance functions.

Outsourcing SEO often removes a responsibility (or multiple) from marketing staff, allowing them to quarterback more of the effort than to have to become an expert and go really deep in a specific channel.

2. To create accountability

Going deeper than thinking about day-to-day responsibilities is thinking about accountabilities.”

6 reasons why it makes sense to outsource SEO

Search Engine Land

You May Also Like These Topics...

Why Are Breadcrumbs Important for SEO? [Answered]

Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image. Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’. She says, “There is […]

Sharing is caring

SEO Recon: The What, Why, and How for Building Amazing Links, August 23 [Webinar]

Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, […]

Sharing is caring

Site taxonomy for SEO: A straightforward guide [Guide]

A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose.  It is fundamental to SEO success and how to optimize site taxonomies. Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand […]

Sharing is caring

98 SEO Statistics for 2022

Blogging Wizard contributor Adam Connell has published an article featuring 98 important SEO statistics for 2022 with a focus on market share, trends, and more. He says, “The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving traffic through organic search, it’s important to stay up to date […]

Sharing is caring
Sharing is caring