There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages.

Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO.

She says, “Here are six reasons why it makes sense to outsource SEO.

1. To remove responsibilities

Depending on the size and composition of your team, you may have a lot of marketing, technical, and/or content people wearing a lot of hats or having multiple responsibilities.

SEO requires functions that go beyond the core aspects of research, strategies, and implementation of tactics. It includes content, IT, UX and the ability to navigate any legal or compliance functions.

Outsourcing SEO often removes a responsibility (or multiple) from marketing staff, allowing them to quarterback more of the effort than to have to become an expert and go really deep in a specific channel.

2. To create accountability

Going deeper than thinking about day-to-day responsibilities is thinking about accountabilities.”

6 reasons why it makes sense to outsource SEO

Search Engine Land


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