Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image.

Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’.

She says, “There is one key aspect to why breadcrumbs are useful from an SEO perspective. Breadcrumbs create an opportunity for additional internal linking, which can improve the crawlability of your website.

With more internal links, your pages are easier to discover and access by Googlebot. Google Search Advocate, John Mueller, confirmed the positive effect of breadcrumbs on crawlability.

Moreover, links used in the breadcrumb navigation can pass PageRank value, according to a tweet by Gary Illyes, Google Webmaster Trends Analyst.”

Why Are Breadcrumbs Important for SEO?


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