Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel, CoFounder and CEO of Schema App.

Watch this podcast to learn the following:

  • How internet connectivity differentiates from schema.
  • How important is marking your site to reflect the actual content?
  • Why schema drift is important.
  • How important is it to match up the signals that Google’s reading?
  • Two reasons to do structured data.
  • Where’s a good place to start your site on schema?
  • Other happenings in the product, PDP page, schema & market world.

Search Engine Journal


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