Rand Fishkin says, “Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by “unique value?” What does that actually look like? In today’s Whiteboard Friday, Rand illustrates the answer“.How to Provide Unique Value in Your Content – Whiteboard FridayMOZ Blog [...]

Jason Abbruzzese says, “Google’s grip on the Internet search market loosened in December, as the search engine saw its largest drop since 2009.That loss was Yahoo’s gain, as the Marissa Mayer-helmed company added almost 2% from November to December to bring its market share back into double digits.Google’s lead remains overwhelming, with just more than three-quarters of search, according to SatCounter Global Stats. Microsoft’s Bing gained some momentum to take 12.5% of the market. Yahoo now has 10.4%. All other search engines combined to take 1.9%”.Google sees... [...]

Alan Bleiweiss says, “There are several reasons a reconsideration request might fail. But some of the most common mistakes site owners and inexperienced SEOs make when trying to lift a link-related Google penalty are entirely avoidable.Here’s a list of the top 12 most common mistakes made when submitting reconsideration requests, and how you can prevent them.1. Insufficient link dataThis is one of the most common reasons why reconsideration requests fail. This mistake is readily evident each time a reconsideration request gets rejected and the example URLs provided by Google... [...]

Jonathan Long says, “A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimizedlanding pages you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following seven elements:1. Attention-grabbing headlineIf your landing page headline doesn’t grab instant attention, you risk losing a potential conversion in mere seconds. A great headline gives the visitor a quick overview of your offer... [...]

Alan Bleiweiss says, “This past March, I was contacted by a prospective client:My site has been up since 2004. I had good traffic growth up to 2012 (doubling each year to around a million page views a month), then suffered a 40% drop in mid Feb 2012. I’ve been working on everything that I can think of since, but the traffic has never recovered.Since my primary business is performing strategic site audits, this is something I hear often. Site appears to be doing quite well, then gets slammed. Site owner struggles for years to fix it, but repeatedly comes up empty”.Case Study:... [...]

Christopher Ratcliff says, “Whilst navigating your way through the murky world of black hat and white hat SEO techniques you may have come across another nefarious sounding term… negative SEO.The purpose of this post is to tell you exactly what negative SEO actually means, whether you need to worry about it and what you can do to defend yourself from it.What is negative SEO?As opposed to using black hat techniques in order to illicitly rank your own site higher up search engine results pages (SERPs), negative SEO is about using similar underhanded techniques to attack a rival’s website... [...]

Amberly Dressler says, “By this time in January most people have created a resolution or two – often focusing on their waste lines or bottom lines.Many Internet professionals, however, shouldn’t let the opportunity pass to resolve to improve their search rankings in quick but meaningful ways. Here are three quick SEO resolutions that almost anyone in an enterprise can own.1. BE CURRENTGoogle+ is essentially a free, right-hand side listing in Google’s search result pages. Marketers (and the like) should ensure their company profile pages are up to date with phone numbers, website... [...]

Rand Fishkin says, “The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I’ve created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I’m only allowed to make predictions IF my predictions from last year were at least moderately accurate (otherwise, why should you listen to me?). So, before I bring my crystal-ball-gazing, let’s have a look at how I did for 2014“.10 Predictions for the... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers…How can you improve already successful marketing, advertising, websites and copywriting?Today’s Moz blog post is unique. Not only are we going to teach you how to address this challenge, we’re going to offer an example that you can dig into to help drive home the lesson.Give the people what they wantSome copy and design is so bad, the fixes are obvious. Maybe you shouldn’t insult... [...]

Derek Overbey says, “Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo!Get more marketing tips and tactics by subscribing to our weekly blog updates.© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited”.SEO Tips... [...]