Chris Abraham says, “When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. No, I am not talking about the fact that you’re number one when you search... [...]

Richard Foulkes says, “The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch.This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly. It also serves as an SEO checklist touching on things that are often forgotten when a website goes through... [...]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use.Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use.Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory,subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning... [...]

Rand Fishkin says, “It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand explains what they are and how we can benefit from them“.Information Architecture for SEOMOZ Blog [...]

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines.However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding... [...]

Pete Prestipino says, “Personalization and predictive analytics platform Reflektion is showing it has the capacity to help online retailers drive more revenue from their website search functionality.Reflektion recently introduced Personalized and Visual Site Search for eCommerce retailers and brands, which adds a layer of personalization and product imagery to site search results on eCommerce websites. So far it seems to be working – quite well in fact.The new feature has been in beta at performance sportswear company 2XU and The O’Neill Clothing Company, and is generating... [...]

John Tackett says, “Discounts can be tempting to use as a tool to increase your sales volume.There are plenty of cases where incentives have been successful; however, one caveat to consider is they also come with their own set of consequences.When the dust settles and the results are in, every marketing team has to determine one thing:Are discounted product offers always the optimal choice for a price point strategy?That’s a question one large media company recently posed in their testing efforts that I wanted to share in today’s post to help you learn more about the potential impact... [...]

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content”.How to Leverage the Best Content Formats of 2014MOZ Blog [...]

Matthew Brown says, “Today we are thrilled to launch  local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you’re a Moz Analytics customer and are ready to jump right in, here’s where you an find the new feature within the application.One of the biggest SEO developments of the last several years is how frequently Google is returning localized organics across a rapidly increasing number of search queries. It’s not just happening for “best pizza in Portland” (the answer to... [...]