Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics.Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns.Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind.“Email marketing should address how you can make [the recipient’s] life better today, even if... [...]

We first met Matt Bacak in 2006 when we first entered the online marketing industry. Even 14 years ago, Bacak was a successful internet marketer and was already teaching other marketers how to follow the same path to online success.He has used a number of marketing methods over the years, including platform speaking and webinars, but his first love, responsible for a lot of his sales, is email.Bacak has just released his book Matt Bacak’s Secret Email System, which shares how he created a 7-Figure online business using nothing but ethical email marketing.That may surprise you. After all,... [...]

A warm subscription confirmation email can help you to create a greater impact on your new subscribers.AWeber contributor Sean Tinney has shared some useful tips on writing impactful confirmation and welcome emails.Tinney says, “Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails.But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails.What to Include in Your Automated Confirmation... [...]

The Ahrefs team has published the second episode of ‘Link Building Case Study: Results of 515 Outreach Emails’.Joshua Hardwick says, “If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page. In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered... [...]

By scheduling your email marketing campaigns according to the email opening habits and preferences of your subscribers, you can continue to do well in email marketing.HubSpot’s Kayla Carmicheal has published an article highlighting the best time to send emails.Carmicheal says, “If you’re wondering about the best time to send a marketing email, there’s something you should know first. There’s a lot of data out there on the subject that provide differing answers, and one reason is because it depends on your audience and, more importantly, how you’re measuring... [...]

The format of your emails plays an important role in the success of your email marketing campaigns.Blogging Wizard’s Lyn Wildwood has share an article sharing advice on whether to send HTML emails or plain text emails.She says, “The decision to use HTML emails over plain text or vice versa is important for one essential reason: email deliverability.Deliverability should be at the top of your list of priorities when it comes to email marketing. Optimizing things like subject lines, email content and delivery times is meaningless if your emails aren’t landing in your subscribers’... [...]

Email marketing is one of the most successful ways to reach out to your prospective buyers and continue to make more sales.Copyblogger has published a new podcast episode ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit.Listen to this episode to explore:Nathan’s early views on digital marketing and why his core values haven’t changedHow to build your audience (the right way)Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottosThe right time to build a product or sell something to your email listWhy email is still... [...]

Email marketing is a great way to achieve widespread reach and an ability to personally connect with your prospects and customers.AWeber contributor Sean Tinny has share five useful ways to help you create your email marketing database.Tinny says, “Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing. We’ve gathered the best email list building tactics to grow subscribers in this guide. They are grouped below to help you:Gain more subscribers through existing relationshipsLearn how to get more emails from your websiteEarn... [...]

Kevin Fahey just released one of his Premium PLR products: Email Marketing Power .After all these years, email is still the most productive electronic marketing tools. That’s why Fahey created Email Marketing Power to help you take your email marketing to a higher level.Even if you’re new to online marketing or even if you have crashed and burned before, Fahey says this could be the very training to put your business “on the map.”It is the result of countless years of testing and perfecting what works best in Email Marketing.In this training, Fahey shares with you the... [...]

According to Statista research, in 2020, more than 306 billion emails are sent and received each day. By employing effective email marketing strategies, you can continue to thrive in your email marketing performance.Entrepreneur magazine contributor Liviu Tanase has shared four strategies to strengthen your email marketing.Tanase says, “Let’s take a look at four things you should consider changing in the way you use email for marketing.1. Prune your lists more oftenIf you used to clean your email lists of bad contacts every quarter, email hygiene involves more initiative right now.... [...]