By scheduling your email marketing campaigns according to the email opening habits and preferences of your subscribers, you can continue to do well in email marketing.

HubSpot’s Kayla Carmicheal has published an article highlighting the best time to send emails.

Carmicheal says, “If you’re wondering about the best time to send a marketing email, there’s something you should know first. There’s a lot of data out there on the subject that provide differing answers, and one reason is because it depends on your audience and, more importantly, how you’re measuring success.

For example, the best time for people opening your emails could differ from the best time for people to take action. Here is a breakdown of the most important email metrics:

Click-through rate

Click-through rate refers to the number of people who open a link or image in an email. This number will always be smaller than the total number of emails opened, since some people will open your email but then abandon it without engaging with it any further”.

The Best Time to Send an Email (Research-Backed)

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