Entrepreneur team has published a video featuring Greg Rollett sharing tips on ways to create great content.About the video.The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett uses Times Square as a backdrop to make a great point about powerful content you could be making but aren’t. Rollett reminds viewers to use their current surroundings and fun experiences for content — what Gary Vaynerchuk calls documenting, rather than creating.By documenting fun experiences — like getting to shoot a web show in Times Square — you provide... [...]

Content Marketing is at the heart of today’s most marketing channels. The challenge that content marketers face today is to create content that fits dynamically to varied devices.You need to put in more efforts to score high in your content marketing revenues.Entrepreneur contributor Shaun Buck has shared some useful strategies to help marketers create content that helps them to convert more.Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t... [...]

Now you can connect, curate content and post on multiple social media accounts, and you can do it on autopilot with BleuPage Ultimate.Let’s face it, there’s a lot of work keeping multiple social media accounts and blogs updated with fresh content. BleuPage Ultimate finds engaging content for you (content that is specific for your niche) and then posts it in your accounts on all the major social media networks including:► Facebook,► Instagram,► Twitter,► LinkedIn,► Pinterest,► Google+,► and even your WordPress blog.This complex process can be completely automated... [...]

Content syndication is the process of pushing your blog post, article, video or any piece of web-based content out to other third-parties who can republish it on their own sites. It allows you to reach out to a huge mass and is an important marketing tactic nowadays.Content Marketing Institute columnist Michael Schreiber has published an article on content syndication where he claims that it is more than just generating more traffic.Schreiber says, “One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution. I’m not talking... [...]

Content is crucial for any business that is using the Internet for its expansion and growth. Many online businesses find it difficult to create their own content but still want to promote their business using content marketing. For such businesses Buffer contributor, Alfred Lua has shared more than seventy sources from where they can access and share content.Lua says, “Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.But where do you... [...]

Mobile is given priority by all the brands since most of the users are connected to Internet using their mobile devices. It is crucial to differentiate between the content for PC and mobile and create suitable content.Entrepreneur columnist Syed Balkhi has shared four tips to effectively create mobile-first content.Balkhi says, “Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience.What works best for your desktop visitors may fall flat... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Designing a Page’s Content Flow to Maximize SEO Opportunity’.The MOZ team says, “Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday”.Designing a Page’s Content Flow to Maximize SEO Opportunity [MOZ Video]MOZ [...]

It is very important to reach out your audiences and make them feel what you want to convey. Empathy helps you do that. By building an emotional connection with your prospects you can motivate them to take a desired step.Forbes contributor John Hall has shared three ways to help marketers establish emotional connection with the audience in content marketing.Hall says, “If your brand truly wants to win over loyal audience members and turn them into high-value clients, then it’s got to start facilitating emotional connections. In my experience, one of the most effective and scalable ways... [...]

Blogging is one of the most useful tools for marketing for more than fifteen years. Your blog works as a link with your prospects and customers and keeps them abreast of what you are offering.Content Marketing Institute columnist Robert Katai has shared 12 types of great visual contents to use in blog posts.Katai says, “Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.1. Data-driven visualsTo be a well-known leader in your industry, start creating data-driven... [...]

In content marketing quality is the topmost priority that marketer should have. Original and fresh content can help your sites indexed well and get more visitors.An Orbit Media infographic shared by HubSpot shares ten ways to measure the effectiveness of the content.Barry Feldman says, “Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. If that number seems low to you, it’s actually a up a few notches from years prior.Not good.Content marketing metrics-phobia? Is that an actual thing?It must be. But here’s... [...]