Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how to use infographics in marketing; things like: • When do infographics help sales and when do they flop • What does it take for an infographic to go viral • Where to find the data for your infographic • How to organize the data for... [...]

The latest article on ‘The Forrester Blog’ is titled “Make More Persuasive Infographics By Balancing Context With Simplicity”. Ryan Morrill says, “A colleague shared a recent Harvard Business Review article with me after I mentioned seeing The Best American Infographics on display in my local bookstore. The article was a brief interview with the series editor, Gareth Cook, and covered some of his thoughts on what makes a great infographic. If there was one overall theme, it would be persuasiveness. In fact, this was presented as self-evident — an almost inherent quality of... [...]

The latest article on HubSpot blog is titled “The Anatomy of a Highly Shareable Infographic”. Ginny Soskey says, “The hard truth about creating content online is the amount of time you put into it isn’t always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. But that’s not always what happens. And while you can brush that off when you didn’t invest too much time in the content, when it’s something more resource-intensive — like an infographic... [...]

The latest article on  ‘Marketing Land’ is titled “Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews”. The Marketing Land team says, “Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with specific tips and statistics“. Infographic: Winning Local... [...]

The latest article on HubSpot blog is titled “How to Use Infographics to Get Leads From Your Website”. Diana Urban says, “Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic. But did you know they can also get you more leads? By creating an effective conversion... [...]

We have all seen these large multi-faceted graphics that explore a topic in all its richness. You have probably admired the skill that goes into creating one of these marketing tools. Until now, it took a talented (and expensive) graphic artist to put one together. Bot now there is 30 Minute Infographics, the tool that lets you do it yourself. John Banks just released 30 Minute Infographics to show you the process of building an infographic with either MS Powerpoint or the similar (free) Open Office tool. In this new training package, you get: ■ A 30-minute video showing you the techniques and... [...]