KOMarketing has published a new report ‘B2B Marketers Strategizing to Overcome Google Algorithm Changes’ highlighting how the b2b marketers are coping with the Google algorithm changes.

Krystle Vermes says, “As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result. About 21% have experienced a loss of customers, and 24% claim that they are seeing fewer new customers than before.

However, many B2B digital marketers are developing solutions to rebound from these challenges. Approximately 15% state that they are now developing new content marketing, while 13% are targeting new keywords. Nearly 13% are also working on sending out more targeted email marketing campaigns.”

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KOMarketing
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