Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.

Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’.

It covers:

  • How YouTube’s brewing TikTok rivalry could impact mobile video strategies
  • UHow Express drove revenue gains, 20% traffic bump with digital experiences
  • Pepsi scouts next pop star in new show spanning TikTok, TV.

How brands are harnessing influencer marketing

Marketing Dive

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