How brands are harnessing influencer marketing [Report]
Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.
Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’.
It covers:
- How YouTube’s brewing TikTok rivalry could impact mobile video strategies
- UHow Express drove revenue gains, 20% traffic bump with digital experiences
- Pepsi scouts next pop star in new show spanning TikTok, TV.
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