Google Analytics 4 Vs. Universal Analytics
Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4.
This article covers the following:
- What is Google Analytics?
- Does Google Analytics 4 (GA4) use cookies?
- Google Analytics 4 benefits
- What you will lose when you change to GA4
- Adding a Google Analytics 4 property (to a site that already has Analytics)
- How to set up a new GA4 property (for a site that doesn’t have Analytics)
- How to create a GA4 account.
Google Analytics 4 vs Universal Analytics: Everything you need to know about what’s changing
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