Selena Larson says, “LinkedIn is offering new security features that give you new tools for securing and controlling your information on the professional-networking site.For instance, LinkedIn will now alert you when your password changes—and will give you a sense of where that request originated as well. When you change your password, you’ll not only get an email notification, you’ll be able to see which browser and operating system was used, as well as the IP address and approximate location of the computer or device used to request the change”.LinkedIn Locks Down Security,... [...]

Jeff Rajeck says, “LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble.Here’s how you can avoid it.The merits of advertising on LinkedIn have been debated to a great extent with widely varying opinions about its effectiveness.One thing everyone agrees on, though, is that LinkedIn probably has the best targeting of any social media site.No other platform allows members to be so clear about who they are, what they do, and their place in society. And this detail makes targeting on LinkedIn a dream when compared to the tortuous guesswork... [...]

Jasper Martens says, “By now most of us are au fait with Linkedin and are, hopefully, using it to help forge our personal brand. But, while it’s a great platform for entrepreneurs, job seekers and consultants – it’s also a fantastic resource for businesses too.In fact, as an incredibly powerful marketing tool and with the potential to increase sales, we’d go as far as to say LinkedIn is a must for all small businesses today.If you’re a small business owner but don’t know where to start, don’t worry – help is at hand. We’ve put together an interactive guide to walk you through... [...]

Selena Larson says, “The other day I received a notification from LinkedIn that made me actually laugh out loud. My friend and colleague Lauren Orsini had endorsed me for “murder” and “arson.”It was a joke referencing my Twitter bot and law-breaking alter ego,@SelenaEbooks; I’m not actually all that skilled in either murder or arson. But LinkedIn asked me if I wanted to include the new endorsements on my LinkedIn page. I accepted “murder” because I wanted to see if LinkedIn would actually take it—and it did. (I did turn down “arson,” though.)”.How... [...]

Ben Plomion says, “Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is... [...]

Selena Larson says, “Twitter appears to be tinkering with one of its most valuable features—the follow system—just as CEO Dick Costolo said it might.If the social network’s recent experiments bear fruit, your Twitter feed might soon start displaying tweets from people you don’t follow, just because other people you follow do follow them. (For the sake of simplicity, let’s call these “friend-followed” accounts.)One Twitter user pointed out this new feature on Monday. He saw a tweet from the viral news site BuzzFeed appear in his timeline on mobile, along with... [...]

Selena Larson says, “LinkedIn’s publishing platform, which started as a small experiment available to just the “influencers” the professional network deemed worthy, is now available to millions of its members.Roughly 15 million people now have access to LinkedIn’s publishing tools, the company stated in its second-quarter earnings press release on Thursday”.LinkedIn’s Publishing Platform Now Open To 15 Million PeopleReadWrite [...]

Bill Faeth says, “Optimize Your LinkedIn Personal Profile and Business PageEach time I get a connection request via LinkedIn, the first thing I look at is the sender’s profile, especially if I don’t know them personally. One thing I see all too often is that the person has not optimized either their profile or their business page. Now, you may be wondering why this profile optimization is important, even when you aren’t looking for a new job.For starters, LinkedIn is used for more than just recruiting; it’s an extremely valuable platform when it comes to search engine optimization,... [...]

Todd Wasserman says, “LinkedIn on Tuesday announced it is buying Bizo, a B2B marketing firm, for about $175 million.The transaction is a combination of 10% stock and 90% cash. It is expected to close in the third quarter.Formed in 2008, Bizo provides software and services that let B2B customers reach their target audiences online within professional segments. The platform also lets marketers adjust their messaging as the target customer moves through the purchase funnel. Some 120 million professionals use Bizo’s platform”.LinkedIn Buys B2B Marketing Firm Bizo for $175 MillionMashable [...]

Chris Reed says, “Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing.To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals…1. Get your profile rightIf you have a half complete profile, no summary, no job description, no photo, no company page, no content updates on either your personal page or your company... [...]