Selena Larson says, “Twitter appears to be tinkering with one of its most valuable features—the follow system—just as CEO Dick Costolo said it might.

If the social network’s recent experiments bear fruit, your Twitter feed might soon start displaying tweets from people you don’t follow, just because other people you follow do follow them. (For the sake of simplicity, let’s call these “friend-followed” accounts.)

One Twitter user pointed out this new feature on Monday. He saw a tweet from the viral news site BuzzFeed appear in his timeline on mobile, along with a “follow” icon embedded in the tweet. It wasn’t an ad, as there was no “promoted” tagline—instead, above the tweet was a notification that a friend follows BuzzFeed, implying that he should do likewise”.

Why You May Start Seeing Tweets From People You Don’t Follow

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