Melih Oztalay says, “LinkedIn groups are for professionals in the same industry or with similar interests to dialogue, share information, learn from each other, establish themselves as subject matter experts, and much more. Group members can share experiences, business knowledge, interests, and ideas with a broad variety of individuals from around the world.This is the fifth installment of my 5-part series on using LinkedIn for your local business. The previous installments were “Using LinkedIn to Attract Consumers, Prospects,” “Using LinkedIn Company Pages for your Local Business,” “Using... [...]

Jawad Khan says, “With more than 300 million registered users, LinkedIn is one of the largest social networking websites in the world. But unlike Facebook and Twitter, which are more suited to B2C selling, LinkedIn is any B2B marketers dream platform. And its effectiveness has only increased with the launch of its own publishing platform earlier this year. This move has massively changed the way organizations could use content to boost their B2B marketing efforts and drive more sales.Having worked with leading B2B ecommerce portals like  Quality Trade, TradeKey and AliBaba, I can... [...]

Owen Thomas says, “Every morning, my phone fills up with notification badges—a dozen little inboxes asking to be cleared before I even get to my email. Dutifully or obsessively, I open them all as I walk my dog.There’s a special pleasure I take in swiping through LinkedIn Contacts, a standalone app from the professional network. Job changes, work anniversaries, and mentions in news articles add up to a customized newsletter about people I know through my world of work.LinkedIn is doubling down on this aspect of its Contacts app for iPhones, and it’s even renaming the app LinkedIn... [...]

Pamella Neely says, “Guest posting is still an effective way to help build a business or a reputation. It’s survived the ups and downs of Internet marketing fashion, built thousands of careers, and has adapted to the tectonic shifts of Google’s algorithm updates. That’s even after Google’s anti-spam czar, Matt Cutts, said in January of 2014, “So stick a fork in it: guest blogging is done.”When Matt Cutts says something like that, most SEOs cross the technique off their list forever. Usually, so do the rest of us. But you have to read the rest of what Cutts said to really understand... [...]

Melih Oztalay says, “LinkedIn has evolved into an advertising channel worth considering for your business.In “Using LinkedIn’s Sponsored Updates to Promote your Business,” my article last week, I addressed how to reach a highly targeted group of prospects by inserting your company updates into their personal profile feeds. This form of advertising allows you to get involvement by LinkedIn members directly with your company updates.Before that, in “Using LinkedIn to Attract Consumers, Prospects,” I addressed how to utilize your personal profile in LinkedIn to validate your credentials,... [...]

Marius Fermi says, “When it comes to LinkedIn these days it’s important to have an actual profile set up, this doesn’t mean having just your name there and having the generic profile picture.As a business professional you need to have you face out there, your brilliant achievements presented to everyone and you need to ensure this is all being done correctly via the social network.It doesn’t workA lot of people will claim that LinkedIn just doesn’t deliver on the promises that have been made, the same can actually be sad about other social networks. Before you jump ship, first... [...]

Melih Oztalay says, “In “Using LinkedIn Company Pages for your Local Business,” my article last week, I explained how to create and update a LinkedIn company page, which is the first step to using LinkedIn’s sponsored updates and other advertising services.As I noted in “Using LinkedIn to Attract Consumers, Prospects,” LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries.LinkedIn’s overall audience is small compared to Google. But, unlike Google, it allows businesses to achieve precise targeting, including industry,... [...]

B2C team says, “LinkedIn Publisher is coming!LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.What is LinkedIn Publisher?LinkedIn Publisher is the blogging platform that LinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.LinkedIn Publisher will soon be made available to everyone”.Promoting Your Brand Using LinkedIn PublisherBusiness2Community.com [...]

The latest ‘Econsultancy’ blog post is titled “LinkedIn Ads: What I learned from spending a year and $100k on the platform”.Jeff Rajeck says, “If you do any B2B marketing, then you should try LinkedIn Ads.  Here are a few pointers from my experience to help you get started.I’m sure that almost everyone who reads this blog is active on LinkedIn.You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two.  But it’s quite likely that you have not used the... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn Company Pages for your Local Business”.Melih Oztalay says, “In “Using LinkedIn to Attract Consumers, Prospects,” my article last week, I addressed how a compelling LinkedIn personal profile can help promote your business. In this post, I will review LinkedIn company pages.Why a LinkedIn Company Page?Your LinkedIn company page helps not just LinkedIn members learn about your business. The page is also indexed by Google, which means it will show up in Google search results when users search on your company name.Your... [...]