Lindsay Kolowich says, “What do you do when you meet someone in a business setting and you want to find out more about their career?You look them up on LinkedIn, of course.LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It’s the place your business contacts go to see what you’ve accomplished, where you’ve worked, and which parts of the industry you’re most interested in and engaged with.That’s why it’s so important to continually update... [...]

Rainmaker team says, “Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.When... [...]

Vivek Patel says, “If you want to improve search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. But it’s getting tougher to build the kind of links that increase organic search traffic and which eventually encourage strategic business growth. But it can be done.Let’s look at how link-building has evolved and four ways you can use the strategy to improve SEO.1. Contextual relevance has become super importantArrival of the Google Hummingbird algorithm update reemphasized... [...]

Ann Handley says, “Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a... [...]

Deborah Sweeney says, “LinkedIn isn’t a standard, run-of-the-mill social media site. Its founders built the site for a specific purpose – to help people expand their professional, working network and further their careers.But LinkedIn has grown to be more than a site to showcase a resume and find jobs; people use it to share and discuss news, trends, and other content.Further 22 percent of adults on the internet have used LinkedIn, making it more popular than Twitter amongst that demographic. There is no more excuse for businesses to avoid LinkedIn in their social marketing.Making... [...]

Emma Snider says, “Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)?If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You’ll discover how to whip up a long list of hot sales leads ripe for the contacting.If you’re like most salespeople, you’re on LinkedIn all day for work anyway. Now learn how to make it work for you.P.S. Looking for even more LinkedIn sales tips? If you’re... [...]

Zorian Rotenberg says, “Smart sales reps are getting on board with social selling. Researching, engaging with, and reaching out to prospects on social media sites can help salespeople familiarize themselves with their buyers and separate themselves from the crowd. If used correctly, social insights can warm up a cold email or call to the rep’s benefit.The bad news is that there are plenty of dumb social selling tactics out there. Unfortunately, some reps haven’t gotten the memo on personalizing and customizing their prospecting messages. This is unacceptable through email and on the... [...]

Ann Handley says, “Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a... [...]

Rainmaker team says, “While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective.One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results.Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have not only seen great results for their clients on LinkedIn, it was one of the reasons why they changed their company name.In this episode of The Missing Link, host Sean Jackson and Janet Driscoll Miller discuss the subject of LinkedIn ads, including:The... [...]

Rainmaker team says, “LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing... [...]