Tom Whately says, “As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course). LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well.We’re currently using seven different techniques for our LinkedIn marketing efforts, and today I wanted to share three that I find most effective.These techniques cover both content distribution and lead generation and should provide you with enough inspiration to experiment yourself“.Three... [...]

Emma Snider says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve diligently observed their behavior on the network that you can follow up with a meeting proposal.But just like cold sales emails, there’s a right way and a wrong way to write a LinkedIn message. Whether you’re sending an InMail or a good old-fashioned message, look to the following template as a guide“.The Anatomy of a Great LinkedIn... [...]

Carly Stec says, “Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe.It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together.Over the past year, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they’d... [...]

Brandon Olson says, “If you’ve ever looked for information on using LinkedIn, odds are you’ve come across helpful material from Viveka von Rosen.Viveka is an internationally known LinkedIn expert and author of the best-selling book,LinkedIn Marketing: An Hour a Day. She’s taught a whopping 95,000 (and counting) people how to create business relationships and how to generate business leads using social media. Viveka has even been recognized by Forbes as a key social media influencer for four years running.The amazing thing about Viveka is that she never imagined that she would become... [...]

Jerome Ternynck says, “It’s no secret that social media and online profiles have changed the rules of the job search game in more ways than one.Data shows that 73% of millennials found their last job through a social network and 77% of organizations are using social networks for recruiting purposes. With more and more recruiters looking online to gain additional insight into who they’re hiring or to find potential employees, getting to know a job candidate no longer stops at his or her carefully crafted resume or formal interview. An employee or potential employee’s online presence... [...]

Mitch Meyerson says, “Are you, like many professionals, still not convinced of the power of LinkedIn? Here are some stats that might change your mind:LinkedIn is the number-one social network for driving traffic to corporate websites.LinkedIn members are 50 percent more likely to engage with a company they engage with on LinkedIn.LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook, and Google+ combined.Ninety-three percent of marketers rate LinkedIn as effective for generating leads.Sixty-five percent of companies acquired B2B leads through LinkedIn.Your first... [...]

Joe Pulizzi says, “In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. We also ponder the difference between content and advertising and ask if it really matters. We answer a listener question about measuring the impact of content programs. In addition, Robert and I explore the failure of social media as a community-building tool and discuss an alternative for brands that can be more effective but also harder to implement. Rants and raves include Walt Disney’s visionary mindset and how content... [...]

Emma Snider says, “A sales call or email that comes totally out of the blue is often regarded as irrelevant or even annoying to buyers. But cold outreach can be warmed up if a salesperson just sends their email or places their call at the right time. And prospects leave openings for salespeople every day — reps just have to know what they’re looking for to catch them.Not sure when the “right” time to reach out to a potential buyer on LinkedIn is? Ponder no more. In this infographic, Gerry Moran lists 30 LinkedIn social selling trigger events that provide salespeople... [...]

Matt Owen says, “LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function. For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.It was a smart move, allowing the platform to crowdsource a deluge of user-created content, and if you’re careful about the way you do it, you can now vastly increase the reach of your content within the LinkedIn ecosystem.Let’s start by looking at how to publish there, and then we’ll look at how a bit of collaboration can drive some... [...]

Demian Farnworth says, “One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site.But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.What exactly is expired content?It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention”.A Brief Guide to Fixing Your Old, Neglected,... [...]