The latest article on ‘MarketingProfs’ is titled “Eight Secrets of Success With LinkedIn PPC Ads”.Elaine Marquis says, “If your B2B marketing department is like most others nowadays, you are engaged in blogging, social media, SEO, email marketing, and much more; the sales department requires an ideal number of quality leads, after all. But limited resources and tight budgets in today’s economy can make that a challenge for any marketing department.If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at low cost per lead. It is similar... [...]
Archive for the 'LinkedIn Marketing' Category
The latest article on HubSpot blog is titled “The Ultimate Cheat Sheet for Mastering LinkedIn”.Pamela Vaughan says, “With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the little hidden tricks that... [...]
The latest article on HubSpot blog is titled “LinkedIn Launches “Content Marketing Score” and Trending Topics Site”.Ginny Soskey says, “If you’re doing inbound marketing, you’re probably maniacal about measuring your success. You’ve got to grow a business after all … and you can’t just hit “publish” on a social media update and hope that it somehow brings you traffic. You’ve got to investigate the numbers that matter so you can fine-tune your efforts and get the most bang for your marketing buck. And you’ve got... [...]
The latest article on ‘Business 2 Community’ is titled “80% Of Social Media B2B Leads Come From LinkedIn (Infographic)”.Mike Stenger says, “Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn.Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks.Here’s the percentage of B2B leads generated through each social network:LinkedIn – 80.33 percentTwitter – 12.73 percent“.80% Of Social Media... [...]
The latest article on HubSpot blog is titled “A Beginner’s Guide to LinkedIn Showcase Pages”.Sasha Laferte says, “Having more than one buyer persona is a balancing act. If they’re very different, you may feel like you’re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you’re really lost.Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages.... [...]
The latest article on ‘Marketing Land’ is titled “LinkedIn Company Pages For Search, Social & Reputation Management”.Alison Zeringue says, “We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful.While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in simply being present.I used to think LinkedIn was only useful to job seekers and head hunters.... [...]
The latest TopRank blog post is titled “5 LinkedIn Marketing Tips to Optimize Your Social Media Success”.Lee Odden says, “Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg.As a robust sized eBook, it’s full of practical advice including platform specific tips like the following 5 nuggets about LinkedIn.With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn... [...]
The latest post on ‘Copyblogger’ Blog is titled “Make It Rain: LinkedIn and the “Media not Marketing” Model”.Jason Miller says, “ Congratulations to Copyblogger’s Brian Clark and Robert Bruce on the New Rainmaker podcast.Episode 1 was so compelling that I almost walked into oncoming traffic on my walk to work the other day.Episode 2 made me even more of a believer, though perhaps even less safe.In anticipation of the forthcoming Rainmaker Platform, Brian asked me to write this article to offer some ideas about promoting it on LinkedIn. While certainly savvy, today’s... [...]
The latest article on HubSpot blog is titled “LinkedIn’s New ‘Publishing for All’ Raises Duplicate Content Questions”.Rebecca Churt says, “LinkedIn recently announced that they’re opening up publishing access to all users, a perk previously reserved for influencers only.While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish.The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content... [...]
The latest article on ‘Business 2 Community’ is titled “8 LinkedIn Tools For Your Business”.Pam Dyer says, “LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals.The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.8... [...]